Digital Dating And The Catfish Phenomenon

HandsA Catfish “is someone who pretends to be someone they’re not using Facebook or other social media to create false identities, particularly to pursue deceptive online romances” according to UrbanDictionary.com.  About two months ago, most Millennials, and certainly most adults, didn’t know what the term meant despite the release of a 2010 documentary of the same name. Now, it’s become a common catchphrase in culture, is the subject of a hit reality show on MTV, and is national news following Manti Te’o’s scandal. Millennials are redefining dating in the digital age, and unfortunately that sometimes means being misled online. We recently surveyed 989 13-34-year-olds about the concept of being Catfished and how they feel about online-only relationships.

Having a relationship that solely exists on the Web is more common among Millennials than one might think. Two in ten (22%) say they’ve been in an online relationship before, and nearly this same percentage (19%) believes that an online relationship is just as meaningful as an in-person relationship. This generation has grown up forming friendships and relationships on the Internet, so it’s no surprise that they feel close to others through a screen. One Millennial even wrote an article for us earlier this year about how the Internet enables friendships that might not otherwise be possible. Yes, online friendships and romances often lead to physical meetups, but Millennials still view this way of getting to know someone as socially acceptable. Texting, tweeting, IMing, and video chatting are normal ways for them to build or further a connection. Moreover, Millennials value being constantly connected through technology; they appreciate knowing that their friends or significant other is just a click away.

A recent article in Jezebel

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

HELLO YPULSE READERS! 

This week, you're getting access to our most popular articles of the year. We're counting down our five most clicked posts of 2015 so far, and sharing one with all of you each day.

We hope you enjoy the access and benefit from the kind of data and takeaways that our premium subscribers use all year.

Enjoy free content week!

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies