Decoding Millennial Concertgoers

Today’s post comes from Ypulse’s Research Intern Phil Savarese.

Decoding Millennial Concertgoers

In today’s smartphone-obsessed society, it’s rare that you’ll go to a concert where people aren’t snapping pictures, recording videos, or updating their status during the show. Millennials are extremely interested in seeing artists live and partaking in epic experiences; according to Ypulse research among 339 13-34 year olds, four of five Millennials have been to a concert before. However, the “in the moment” experience of a concert has collided with the timelessness of the digital age. As an avid concertgoer, I‘ve found that smartphone and tablet use during shows has created four types of fans:

“I’ll never get a chance to see this again!” – The Capturer

These are the people that shed some light on the “sea of hands” at concerts, literally. They hold their phone or tablet as high above the crowd as possible to capture the concert forever. Fully, 67% of Millennial concertgoers said that they have taken a picture of a performer with their smartphone. These capturers want to permanently document the concert for future reference. Additionally, 47% said they have filmed parts of the concert. Sometimes this involves distracting oneself from the show or viewing it through a screen, but they sacrifice fully enjoying moments live so that they can enjoy it over and over again.

“Guess where I am?!” – The Bragger

Braggers are the ones who take their attention completely off of the show for a moment to tell their network of friends where they are and what they’re doing. Half of the Millennials surveyed (51%) said they’ve updated a Facebook status during a show, while a quarter (24%) said they’ve Instagramed the performer. They want their friends to know where they are and how much fun it is…

 
 

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Millennial News Feed

Quote of the Day: “Video game soundtracks have been present throughout my life.” –Male, 32, IN 

Snapchat says that 60% of American youth are users of their platform, and they have some major plans for the future. (Note: Ypulse’s most recent social media tracker actually found that 40% of 13-32-year-olds and 52% of 13-17-year-olds use the app.) Twenty-four-year-old CEO Evan Spiegel believes that teens and Millennials will make Snapchat the future of media, and mobile content will replace traditional TV. (The VergeBloomberg)

A recently discovered Google patent hints that the tech giant could one day create toys that can react to children’s voices, and record what they say. The digital/cuddly playthings could also physically respond to information with head tilts and different expressions. Some are calling the concept “creepy,” but our top toy trends of 2015 included several products that monitor and have conversations with children, including the new Hello Barbie. (Campaign)

The debate around cell phones in classrooms continues, and new research is weighing on the side of teachers and parents who want them banned. A working paper suggests that removing cell phones from schools results in an increase in academic performance, especially amongst the lowest-performing students. New York City Mayor DeBlasio recently lifted the cellphone ban in schools, in part because children were paying local adults to store their phones each day. (NYMag)

We’ve told brands about the importance of marketing on visual platforms, and those who do should take note: filtered photos are significantly more liked than #nofilter shots. A recent study found that filtered photos are 45% more likely to be commented on, and that people prefer high contrast, warm temperature filters. Filter judgment from more serious photographers is also fading as mobile has become the most ubiquitous picture-taking method. (Wired)

The Millennial Trains project is making its third voyage, carrying innovative members of the generation on a rail tour across the U.S. The participants are young entrepreneurs who share their ideas on how to change the world along the ride, which includes meetups, interviews, and other experiences to help them develop their concepts. This group includes a doctoral student studying nutritional programs for obese children, and a postdoc working on a project to keep the elderly more safe. (Fast Company)

We don’t just deliver data. Along with our monthly survey data, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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