Crude Jack In The Box Ad Sparks Backlash on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jack In The Box’s new commercial is in the middle of a controversy, the Oscars’ new popular film category is really unpopular, a Walmart employee has gone viral for her good deed, and more stories that are taking over the internet this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCrude New Jack In The Box Ad Sparks Backlash

It may seem obvious that now is the wrong time to joke about sexual innuendos in the workplace, but apparently Jack In The Box didn’t get the memo. Their recent ad, called “Jack’s Bowls,” features Jack walking through his office talking about his “bowls” while coworkers compliment his “bowls” in turn. (Get it guys? Get it?!?) Taglines that appear in the YouTube summary include “Taste my bowls,” and “Get your hands on my bowls.” Adweek has put the ad under fire, saying that the excessive genital references in the workplace promote a boy’s club culture and “locker room talk.” However, MarketWatch questions whether this ad is as offensive as some media outlets make it out to be—and many Twitter users seem to agree. @ElishaKrauss wrote “I watched the ad and wasn't offended... is that weird?” while @PeiWei_Tiger pointed out the bigger problem: “TBH im more offended that @jackbox thinks this is a proper teriyaki rice bowl.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Oscars’ New Popular Film Category is Really Unpopular

The Oscars are adding a popular film category to win back viewers, according to The Hollywood Reporter—but people aren’t happy about it. Ypulse data shows that 63% of 13-34-year-olds didn’t watch the 2016 Oscars at all, and viewership has only declined since—hitting a record low last year. More viewers tune in for their favorite films than for limited-release indie darlings, so adding hits to the roster seems like a good bet to bring back some viewers. “Seems like” is the optimal phrase here. Though some are excited for their…

 
 

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Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

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