Crude Jack In The Box Ad Sparks Backlash on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jack In The Box’s new commercial is in the middle of a controversy, the Oscars’ new popular film category is really unpopular, a Walmart employee has gone viral for her good deed, and more stories that are taking over the internet this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCrude New Jack In The Box Ad Sparks Backlash

It may seem obvious that now is the wrong time to joke about sexual innuendos in the workplace, but apparently Jack In The Box didn’t get the memo. Their recent ad, called “Jack’s Bowls,” features Jack walking through his office talking about his “bowls” while coworkers compliment his “bowls” in turn. (Get it guys? Get it?!?) Taglines that appear in the YouTube summary include “Taste my bowls,” and “Get your hands on my bowls.” Adweek has put the ad under fire, saying that the excessive genital references in the workplace promote a boy’s club culture and “locker room talk.” However, MarketWatch questions whether this ad is as offensive as some media outlets make it out to be—and many Twitter users seem to agree. @ElishaKrauss wrote “I watched the ad and wasn't offended... is that weird?” while @PeiWei_Tiger pointed out the bigger problem: “TBH im more offended that @jackbox thinks this is a proper teriyaki rice bowl.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Oscars’ New Popular Film Category is Really Unpopular

The Oscars are adding a popular film category to win back viewers, according to The Hollywood Reporter—but people aren’t happy about it. Ypulse data shows that 63% of 13-34-year-olds didn’t watch the 2016 Oscars at all, and viewership has only declined since—hitting a record low last year. More viewers tune in for their favorite films than for limited-release indie darlings, so adding hits to the roster seems like a good bet to bring back some viewers. “Seems like” is the optimal phrase here. Though some are excited for their…


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Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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