Crude Jack In The Box Ad Sparks Backlash on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jack In The Box’s new commercial is in the middle of a controversy, the Oscars’ new popular film category is really unpopular, a Walmart employee has gone viral for her good deed, and more stories that are taking over the internet this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCrude New Jack In The Box Ad Sparks Backlash

It may seem obvious that now is the wrong time to joke about sexual innuendos in the workplace, but apparently Jack In The Box didn’t get the memo. Their recent ad, called “Jack’s Bowls,” features Jack walking through his office talking about his “bowls” while coworkers compliment his “bowls” in turn. (Get it guys? Get it?!?) Taglines that appear in the YouTube summary include “Taste my bowls,” and “Get your hands on my bowls.” Adweek has put the ad under fire, saying that the excessive genital references in the workplace promote a boy’s club culture and “locker room talk.” However, MarketWatch questions whether this ad is as offensive as some media outlets make it out to be—and many Twitter users seem to agree. @ElishaKrauss wrote “I watched the ad and wasn't offended... is that weird?” while @PeiWei_Tiger pointed out the bigger problem: “TBH im more offended that @jackbox thinks this is a proper teriyaki rice bowl.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Oscars’ New Popular Film Category is Really Unpopular

The Oscars are adding a popular film category to win back viewers, according to The Hollywood Reporter—but people aren’t happy about it. Ypulse data shows that 63% of 13-34-year-olds didn’t watch the 2016 Oscars at all, and viewership has only declined since—hitting a record low last year. More viewers tune in for their favorite films than for limited-release indie darlings, so adding hits to the roster seems like a good bet to bring back some viewers. “Seems like” is the optimal phrase here. Though some are excited for their…

 
 

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Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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