Crude Jack In The Box Ad Sparks Backlash on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jack In The Box’s new commercial is in the middle of a controversy, the Oscars’ new popular film category is really unpopular, a Walmart employee has gone viral for her good deed, and more stories that are taking over the internet this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCrude New Jack In The Box Ad Sparks Backlash

It may seem obvious that now is the wrong time to joke about sexual innuendos in the workplace, but apparently Jack In The Box didn’t get the memo. Their recent ad, called “Jack’s Bowls,” features Jack walking through his office talking about his “bowls” while coworkers compliment his “bowls” in turn. (Get it guys? Get it?!?) Taglines that appear in the YouTube summary include “Taste my bowls,” and “Get your hands on my bowls.” Adweek has put the ad under fire, saying that the excessive genital references in the workplace promote a boy’s club culture and “locker room talk.” However, MarketWatch questions whether this ad is as offensive as some media outlets make it out to be—and many Twitter users seem to agree. @ElishaKrauss wrote “I watched the ad and wasn't offended... is that weird?” while @PeiWei_Tiger pointed out the bigger problem: “TBH im more offended that @jackbox thinks this is a proper teriyaki rice bowl.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Oscars’ New Popular Film Category is Really Unpopular

The Oscars are adding a popular film category to win back viewers, according to The Hollywood Reporter—but people aren’t happy about it. Ypulse data shows that 63% of 13-34-year-olds didn’t watch the 2016 Oscars at all, and viewership has only declined since—hitting a record low last year. More viewers tune in for their favorite films than for limited-release indie darlings, so adding hits to the roster seems like a good bet to bring back some viewers. “Seems like” is the optimal phrase here. Though some are excited for their…


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PepsiCo needs to think small to compete with indie brands. Their new unit, The Hive, will be “a small entrepreneurial sort of agile group” to foster smaller brands and create new brands based on emerging trends. Unsurprisingly, The Hive is a response to consumers (ahem, Millennials) who are “demanding” healthier products and championing smaller labels. We continue to see big brands adopt startups, and startup thinking, as they navigate today’s competitive landscape. (Fortune)

Millennials and Gen Z are going to “extreme lengths” to share streaming passwords—and major platforms are losing millions. Magid research indicates that 35% of 21-35-year-olds and 42% of those younger than 21 share streaming service passwords, compared to 19% of Gen Xers and 13% of Boomers. One particularly amusing anecdote: the 20-something who uses the HBO Go login of a one-night stand from 2013. Though Netflix and HBO have both said that password sharing isn’t a problem, there’s no denying they are losing out on revenue—Hulu stakeholders estimated a loss of $1.5 billion yearly. (CNBC)

Wikipedia-branded streetwear has sold out. The site teamed up with LA streetwear brand Advisory Board Crystals for a “surprising” collaboration, and the resulting long sleeved tee emblazoned with “Internet Master” and Wikipedia’s puzzle logo was a success. All proceeds from sales were pledged to the Wikipedia Foundation, and the store is planning to restock “to make as large of a contribution as possible.” According to Ypulse Brandoms research, 60% of 13-35-year-olds say logos are back in style. (MashableThe Verge)

Fitbit’s new tracker is about more than just fitness. Though their smartwatch business is growing significantly faster than trackers, the brand “hasn’t given up” on their roots—and their newest model offers a range of features for wellness-focused users. While it, of course, tracks exercise and calorie burning, it also has built-in meditation, sleep tracking, and female health tracking. Since 96% of 18-34-year-olds tell Ypulse that taking care of their mental health is just as important as taking care of physical health, thinking beyond workouts could be a wise move. (Business Insider)

Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

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