Creating Social Change With A Click

Teens OnlineIf you ever thought Millennials were lazy, think again! They’re globally connected, thanks to social media, and have more resources than ever to make a difference. It’s what “making a difference” actually means to these consumers that needs to be understood.

Digital natives are using technology as a tool to have their voices heard, and to inspire change. From creating online campaigns about causes they believe in to taking political action via social media, they’re shaping culture and proving their power as future leaders.

Gen Y grew up being praised and told that they could do anything. This confidence has its benefits in making them feel empowered and inspired to share their voice. Yes, they're less likely to write letters or organize in-person protests, but they’re changing the system for contemporary culture. A trend we’re seeing in teens is they’re drawing on the power of their peers online to make a larger impact.

Recently, 13-year-old McKenna Pope created a petition on, expressing her frustration that Easy-Bake oven isn’t marketed to males. She was upset about the message this sends to kids if the toy comes only in pink and purple and features only females on the packaging. In highlighting the importance of this issue, McKenna inspired 40,000 others, including celebrity chefs, to sign her petition. Ultimately, Hasbro invited her to its office and unveiled plans for a black-and-silver Easy-Bake oven, which will launch later this year. But McKenna isn’t alone. She represents a growing number of teens and twentysomethings who are using the Web, and social media in particular, as a platform for good.

Last year, three teens from New Jersey created two petitions on, asking for the Commission on Presidential Debates to select a female moderator…


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Millennial News Feed

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

Teens may not be able to remember a time before the internet—but that doesn’t necessarily make them more internet-savvy than older users. Research in the UK found that only 31% of 12-15-year-olds and 16% of 8-11-year-olds could tell the difference between Google ads and Google search results, even when ads were labeled. The findings indicate that young consumers still need to “develop the knowhow they need to navigate the online world.” (The Verge)

Last week, Pew survey results showing that 40% of Millennials are “against free speech” that is offensive to minority groups were widely reported—but a closer look might prove those conclusions were a “false alarm.” Though there is no data to directly compare the question to, there are “numerous examples” that show that multiple generations have held similar views for decades. (NYMag)

Ypulse’s exclusive holiday shopping survey found 61% agree with the statement “I can't stand crowds and don’t shop in-store on Black Friday.” Their decision to shop from home is shifting the consumer holiday: the National Retail Federation found that more people shopped online than in stores during Thanksgiving and Black Friday weekend. Major chains are adjusting by moving many of their big deals online as well. (WSJ)

Thought we know 35% of Millennial voters would choose Bernie Sanders if the election was tomorrow, there is still a long time before election day, and a new app is ready to educate about the candidates, the Millennial way. Voter uses the Tinder “swipe left/swipe right” format to help users to find the candidates and parties that share their views. A series of questions sort users into political pools, and give them a breakdown of the issues they agree and disagree on, as well as contacts and donation links. (PSFK)

Brands have been leaning into nostalgia and bringing back Millennials’ childhood favorites all year—and it isn’t close to over. Rumors are flying that the wonderfully disgusting Ghostbusters themed Hi-C Ecto Cooler is coming back for the release of the film’s reboot in 2016. Neon orange Ecto Cooler was originally put on the shelves in 1987, featured the beloved Slimer, and was so popular it outlasted the Ghostbusters cartoon. (AVClub)

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

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