Could One of These 4 Apps Be the Next Big Thing?

These four apps are earning early buzz (& they’re not copying Snapchat)…

It’s no secret that as platforms try their best to capture Millennials and Gen Z, the battle of the apps has turned into a bit of a copycat fest. In November 2016, messaging app WhatsApp (owned by Facebook) began testing a new Status feature that allowed users to share pictures and videos within a separate channel, instead of just inputting a message. Just like Snapchat, users could add drawings, emojis, and captions to their images and videos, share with all contacts or only a few, and the content also disappeared after 24 hours. (While they’ve tweaked the tools since, much of that functionality has remained.) In February, we reported that Instagram had launched Instagram Stories, an ephemeral feature that closely resembles Snapchat Stories. In the beginning of March, Facebook Messenger launched Messenger Day, a feature that allows users to post images and videos with “Who’s up for?” filters that last for 24 hours. That’s right—more ephemeral messaging just like their ghostly competitor. Just weeks later, Facebook’s main app officially launched their own story feature. Facebook Stories, (also known as a “Snapchat clone”) resembles Instagram Stories and can now be found “front and center” at the top of the platform’s app along with Facebook Camera and Facebook Direct, where messages can be exchanged using the in-app camera. Just like Snapchat Lenses, “masks” and other animated effects can be added to images.  

In other words, the biggest messaging and social apps are all starting to look a lot alike—so what’s next? We know young consumers are always on the hunt for something new: our 2016 mobile behavior survey and report found that 68% of 13-17-year-olds and 49% of 18-33-year-olds are always looking for new…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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