Confessions of a Millennial Guy: Why Football is Losing Fans Like Me

Today, we’re continuing our Confessions of a Millennial Guy series with a post from an anonymous Millennial male giving us a glimpse at the changing attitudes towards professional sports, and why some Millennials are losing faith in the NFL and starting to migrate towards soccer as their preferred sports entertainment. 


 A curious feeling arises when a friend texts me mid-football Sunday and makes some remark about “the game”—almost a feeling of bored embarrassment. I don’t have the heart to tell my friend, I really don’t care about the NFL anymore. Like falling out of love, it is hard, but it is happening to many of my friends, for a myriad of reasons.

The predictions of the National Football League’s demise due to the growing and deepening issues surrounding the risk of concussion related injuries have been well-documented. In-depth reports have highlighted the NFL’s complicit role in allowing these risks to be ignored or even covered up, as well as showing the personal impacts of CTE related deaths and mental illness. In the wake of all this, for myself and many like me the NFL has started to resemble the political system that so many of us distrust: continually insisting they have the interests of the people in mind while clearly manipulating our passion for their own financial benefit. For the last few years, the NFL has been evolving and instituting rule changes that are manipulative and only have the bottom line in mind, trying to make us believe they have the players’ and fans’ greater interest at heart when they are in fact only restructuring the game to make more money. Rule changes like the kickoff rule change—changing the kickoffs so there are fewer violent hits—use our desire to protect players from damaging concussions and destroyed knees as a reason to make…

 
 
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Millennial News Feed

Quote of the Day: “When I’m deciding where to eat for an occasion, I like to pick somewhere different that sounds interesting.” –Male, 31, PA

Now that YouTube celebrities’ influence is rivaling many Hollywood stars’ sway, more brands are partnering up with online video stars to reach a new, larger audience. These collaborations leave traditional advertisements behind, instead asking creators to put their own spin on the brand while still entertaining viewers. Lionsgate gave several popular creators free reign to create original fan videos for the Hunger Games: Mockingjay release, while Proactiv enlisted beauty blogger Eva Gutowski to incorporate the product into a “goofy relatable DIY video.” (Adweek)

The heavy emphasis on STEM education in recent years may have caused schools to neglect social studies’ subjects. According to federal test scores released this week, eighth-graders’ 2014 U.S. history, geography, and civics scores improved only 1% or saw no change compared to the 2010 test results. The National Council for the Social Studies points out, “STEM is not going to do any good if we don’t have the glue of social studies to make responsible citizens.” (Wall Street Journal)

Do you like green eggs and ham? Netflix is hoping you do, and is turning the beloved Dr. Seuss classic to a 13-episode animated series. The brand appropriately announced the show, produced by Ellen DeGeneres, via rhyme, including the lines: “You can stream it on a phone. You can stream it on your own.” The “richly animated production” could appeal to the current generation of parents, who reportedly like and watch the same movies and TV as their kids. (Adweek)

More and more industries are experimenting with on demand, and Uber is working to make instant gratification even more ubiquitous. The service is planning to use drivers and UberRush couriers to provide same-day delivery for hundreds of merchants and is reportedly in talks with Neiman Marcus, Louis Vuitton, Tiffany’s, and more. Currently there is a separate app for deliveries, but the two sides of the business could soon combine. (Fast Company)

It’s never been easy to have children, but many Millennial parents today are “expected to do more with less.” According to recent data the post recession period “has been especially hard on young parents” and as many as 23% have been in poverty since 2009. Childcare and education have also become more expensive than when Boomers were raising families. However, there is good news. These parents are better educated than previous generations: 56% have had at least some time in college, compared to 43% in 1995. (Washington PostWall Street Journal

Curious about Millennials’ spending habits? Find out exactly how much they're spending and what they’re buying with our tracked data trends that have all the stats, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. (Ypulse)

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