Confessions of a Millennial Guy: The Allure of Un-PC

Today’s post was written by an anonymous Millennial male, to give us an inside look at the Millennial male mindset, and explain their attraction to politically insensitive content, despite their very PC upbringings.


As articles and studies declaring the “end of man” have poured in over the last few years, Millennial men have been left with a sort of hybrid version of masculinity and a tension surrounding our proper role in social settings. Many well-worn stereotypes of masculinity have been retired or marginalized for the average Millennial guy, while others have become the focus of sarcastic humor and derision. All this is part of the evolving reality of gender and sexual politics we’ve grown up with, and Millennial men can be caught in the middle of it all. On one hand, there is a hyper-awareness of what is acceptable behavior for guys today, on the other there is a certain allure to those antiquated, unfiltered points of view we know we’re not supposed to like. While many Millennial guys were raised with a deep understanding and respect for women, religion, and race, there is still a draw to browsing un-PC internet humor (with Chrome Incognito) that they would typically not tell anyone about. So while the Millennial guy is likely to be supportive of progressive gender rights and social equality, they may also be reading Barstool and Jezebel within a few clicks of one another.

Controversial websites such as The Chive and Barstool Sports—politically incorrect websites that feature half dressed women, racially insensitive and un-PC jokes while knowing it is wrong—are popular among Millennial men. Yes, even though they know it’s all wrong. The comment boards of a site like Barstool are filled with borderline to downright racist, sexist and homophobic remarks (as most internet…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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