Community Service Matters On College Applications

When it comes to teens and philanthropy, one of the biggest challenges is knowing how to get them involved.  There are so many different causes, foundations. and charities out there and teens only have so much free time - when I was in high school, I never knew quite how to go about volunteering and felt like a few weekends here and there wouldn’t amount to anything.

DoSomething.org wants to change that notion by showing teens that they have the power to make a difference.  According to their “About Us,” the goal is to “inspire, support and celebrate a generation of doers: people who see the need to do something, believe in their ability to get it done, and then take action.” They go on to list five guidelines to live by, which essentially emphasizes the value of teens (1. Believe in teenagers; 2. Trust teenagers; 3. Celebrate teens; and so on).

They recently surveyed 25 of the top 50 universities in the United States to determine what impact community service has on college admissions. Today, DoSomething.org released the results of the 22-question Community Service and College Admissions survey. Here’s a brief look at what they found:

1. Passion and consistency valued most. When asked, “Which would you value more: four years volunteering at a local community center or one month helping orphans in Somalia?” 100% surveyed chose four years at a community shelter.

2. Time spent worth more than money raised. When asked, “Which would you value more: raising $100,000 for the homeless or spending a summer working at a homeless shelter?” 68% surveyed valued time spent over money raised.

3. Community Service Ranks Fourth Amongst Valued Criteria. When asked to rank GPA, SATs, legacy, reference letters, extra curricular activities, and community service, 37.5% surveyed ranked…

 
 

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“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Magazine covers aren’t dying in the age of digital—even when publications go out of print. Digital-only covers are “captur[ing] the print magazine's tangible essence” while building hype for media brands on social media (especially Instagram). PorterComplexNylonGQ and more publications have taken on the trend, featuring celebrities like Chance the Rapper to Sophie Turner. For magazines looking for a comeback with young consumers, digital-only covers can “translate their own brand for the web." (Fashionista)

Following “a series of scandals,” YouTube is taking major steps to overhaul its video review process and ad placement policies. The new guidelines “kick tens of thousands of video makers out” of the ad program by requiring anyone who generates ad revenue to produce 4,000 hours of content and gain 1,000 subscribers in one year, upping the ante from the previous requirement of 10,000 lifetime views. YouTube is also promising to manually review every video in its top tier of advertising (Google Preferred), and they’ve hired 10,000 new employees in the last year to get the job done. (recode)

Some Millennial parents are applying their minimalist tendencies to their kids’ toy chests to battle play clutter with “toy limitation.” It’s not a new concept—some schools of thought that have “advocate[d] simple, open-ended toys” include Montessori, Waldorf, and RIE—and today’s advocates say limiting toys can improve focus and happiness. A report from the University of Toledo concluded that toddlers “played ‘better’” when given fewer toys, meaning they played with each toy for longer and in more creative ways. However, some parents worry that they’re “denying [their children’s] self-expression” when they limit toys, and so the debate continues. (Slate)

Tostitos is giving fans their very own personalized Super Bowl ads to invite friends to their game parties. The platform takes a user's name, address, and other invite info and spins it into a video perfect for Customization Nation. Each ad features a different combination of Super Bowl clichés, including a “talking baby, puppies, sassy older women, [and] a celebrity pitchman.” Considering Ypulse data shows 64% of 13-34-year-olds watched some or all of the 2017 Super Bowl with friends and family, it’s a safe bet at least some will be sending out invites, possibly with some Tostitos product placement this year. (Adweek)

Facebook’s new feature lets Groups co-view each other’s content. “Watch Party” allows Group admins to show any Facebook video to members simultaneously, and to comment on a “dedicated reel” for a “shared viewing experience.” The feature is another step towards the platform’s new goal to “encourage meaningful social interactions,” and their new focus on Groups. The push for social viewing could possibly be integrated into other aspects of Facebook and its properties, like group chats. (TechCrunch)

“I plan to go to a free barre class at a local studio that is offering them as part of a New Year's promotion.”—Female, 33, MA

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