Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

Today's post comes to us from Laura, a soon-to-be sophomore at NYU who has noticed a particular trend among her generation. They're using non-traditional media for communication. When text messaging, social media, and the rest isn't enough, they'll invent their own ways to connect, which is what happened when two law students on opposite ends of the country wanted a better way to keep in touch — so they turned to Tumblr and animated .gifs. Laura explains their story, which became a cultural phenomenon, below...

Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

The multitude of ways our generation communicates today has been a topic of fascination for years now in the wake of new technologies that range from texting to Skype chats. These methods are simple, direct, and great for keeping in touch with friends or family that could be located anywhere in the world. But for two best friends attending law schools on different coasts of the country, the available communication tools weren’t enough.

The law school ladies, who insist upon staying anonymous to the public, wanted to find a way to stay in touch and entertain each other throughout the day. They found that they could create their own funny, often self-deprecating private jokes or tidbits about their lives using captioned .gifs — short, soundless moving image clips from TV or movies. The captions, which they wrote themselves either before or after finding the appropriate .gif, truly makes the joke, since it puts the unrelated content of the image into the context of their point. For example, a .gif clip from the evening news of a culprit running away becomes the metaphor for “when my sister tries to leave the house wearing my clothes.”

The two got a laugh from these Tumblr exchanges, naming it

 
 

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Millennial News Feed

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

Forget the ping pong tables and free food, Millennials really want a tech-smart workplace. A new study from Dell and Intel has revealed that 80% of 18-34-year-old workers prefer tech-forward perks like augmented/virtual reality than other low-tech perks at their workplace. They are so driven by digital capabilities that 42% say they wouldn’t hesitate to leave their jobs if the environment wasn’t up to par with what they consider “smart.” About three in five say they expect technology to become advanced enough to longer need face-to-face interactions in the future. (Parent Herald)

Branded content is not only a way to reach the ad-skipping generation, it’s also producing results. A recent Nielsen analysis found that branded content generates 21% more brand recall than a pre-roll ad, and is giving brands a boost in perception: affinity for branded content averages 28% in comparison to 18% for pre-roll, and purchase intent is 14% for branded content compared to 11% for pre-roll. The analysis also found that 40% of consumers say they “probably will” or “definitely will” view branded content on future TV/video episodes. (MediaPost

Victoria’s Secret is making a not-so-subtle play to attract Nike consumers to their brand with Victoria Sport, their new athleisure division. The brand has been slowly shifting its image from sexy to athletic to coincide with Millennials’ preference for “being fit [and] strong,” and buying clothes that reflect that. On the new line’s website, Victoria Secret calls out Nike with a quote from one of their Angels saying, “When I tried these, I threw out all my Nike bras." (Business Insider

“Brand love is alive and well with the Dew nation." After Mountain Dew asked fans to vote on which limited-edition flavor should become a permanent fixture in stores, Baja Blast or Pitch Black, a three-month long voting campaign inspired crazy stunts and drew in nearly 5.8 million votes. To encourage votes, the brand hosted an event inspired by ‘90s favorite GUTS Aggro Crag, and challenged fans on social media to bathe in or dye their hair the color of the beverage they wanted to win. Fans complied, and in the end Pitch Black was the ultimate winner with 50.5% of the votes. (Adweek

Millennial small business owners (SBOs) are “in it for the long haul.” A study from Wells Fargo revealed that 80% of 19-35-year-old SBOs plan to grow their business for many years and eventually pass them along to their children, and nearly 60% say that being passionate about their work is what drove them to start their business, compared to about half of older SBOs. Millennial SBOs are also more willing to put it all on the line: 67% are willing to take financial risks to get them there, while only 54% of older SBOs said the same. (Entrepreneur,The Street

“I like Beyoncé, because she's a force to be reckoned with in most aspects of her life. She shows how to be a strong female.”—Female, 26, CO

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