Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

Today's post comes to us from Laura, a soon-to-be sophomore at NYU who has noticed a particular trend among her generation. They're using non-traditional media for communication. When text messaging, social media, and the rest isn't enough, they'll invent their own ways to connect, which is what happened when two law students on opposite ends of the country wanted a better way to keep in touch — so they turned to Tumblr and animated .gifs. Laura explains their story, which became a cultural phenomenon, below...

Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

The multitude of ways our generation communicates today has been a topic of fascination for years now in the wake of new technologies that range from texting to Skype chats. These methods are simple, direct, and great for keeping in touch with friends or family that could be located anywhere in the world. But for two best friends attending law schools on different coasts of the country, the available communication tools weren’t enough.

The law school ladies, who insist upon staying anonymous to the public, wanted to find a way to stay in touch and entertain each other throughout the day. They found that they could create their own funny, often self-deprecating private jokes or tidbits about their lives using captioned .gifs — short, soundless moving image clips from TV or movies. The captions, which they wrote themselves either before or after finding the appropriate .gif, truly makes the joke, since it puts the unrelated content of the image into the context of their point. For example, a .gif clip from the evening news of a culprit running away becomes the metaphor for “when my sister tries to leave the house wearing my clothes.”

The two got a laugh from these Tumblr exchanges, naming it

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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