Coca-Cola Wants People To Flirt With Their “Plane Crushes” On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The internet is in a frenzy over Delta's cocktail napkins, Sunny D's depressing tweet is the latest example of food brands’ nihilism, Bud Light isn’t taking MillerCoors seriously, and more stories that are shaking up social media…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Flirty Coca-Cola Airplane Napkins Start A Debate

Coca-Cola’s Delta flight cocktail napkins encourage passengers to share their name and number with their “plane crushes”—and the internet is riled up. BuzzFeed News reports that an ongoing partnership between the two companies lets Coca-Cola swap out napkin creatives every now and then, but this time, many think they missed the mark. Some, like @ducksauz, called the creative “creepy AF,” and many also pointed out that the napkins could lead to unwanted advances and even harassment. However, not everyone thinks the PC Police needed to swoop in on this one, like @IreallyamJuliet who tweeted, “How anybody can find this genuinely creepy is beyond me.” Regardless, USA Today reports that the brands aren’t taking the risk: they pre-emptively started pulling the napkins in January and have since apologized.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Sunny D Can’t Do This Anymore

During the Super Bowl, Sunny D posted a depressing tweet. Though the nostalgic drink’s cryptic message, “I can’t do this anymore,” was likely in reference to the boring on-field action, some interpreted it as a cry for help and sprang into action. This isn’t the first time a brand has opted for first-person nihilism (remember Steak-Umm’s viral rant?) but this time Eater reports that people are divided about whether they’re making light of depression or actually just being funny. SunnyD has been retweeting the more light-hearted reactions, and responding to the many brands who replied with uncannily human responses, like Moon Pie who wrote, “What’s going on sunny,” and

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies