Coca-Cola Wants People To Flirt With Their “Plane Crushes” On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The internet is in a frenzy over Delta's cocktail napkins, Sunny D's depressing tweet is the latest example of food brands’ nihilism, Bud Light isn’t taking MillerCoors seriously, and more stories that are shaking up social media…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Flirty Coca-Cola Airplane Napkins Start A Debate

Coca-Cola’s Delta flight cocktail napkins encourage passengers to share their name and number with their “plane crushes”—and the internet is riled up. BuzzFeed News reports that an ongoing partnership between the two companies lets Coca-Cola swap out napkin creatives every now and then, but this time, many think they missed the mark. Some, like @ducksauz, called the creative “creepy AF,” and many also pointed out that the napkins could lead to unwanted advances and even harassment. However, not everyone thinks the PC Police needed to swoop in on this one, like @IreallyamJuliet who tweeted, “How anybody can find this genuinely creepy is beyond me.” Regardless, USA Today reports that the brands aren’t taking the risk: they pre-emptively started pulling the napkins in January and have since apologized.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Sunny D Can’t Do This Anymore

During the Super Bowl, Sunny D posted a depressing tweet. Though the nostalgic drink’s cryptic message, “I can’t do this anymore,” was likely in reference to the boring on-field action, some interpreted it as a cry for help and sprang into action. This isn’t the first time a brand has opted for first-person nihilism (remember Steak-Umm’s viral rant?) but this time Eater reports that people are divided about whether they’re making light of depression or actually just being funny. SunnyD has been retweeting the more light-hearted reactions, and responding to the many brands who replied with uncannily human responses, like Moon Pie who wrote, “What’s going on sunny,” and

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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