Can The Auto Industry Help Drive The Anti-Texting-While-Driving Message?

Fordsync-b1Last week in Essentials we cited a piece from Wired on the issues surrounding texting while driving as discussed at a Senate hearing last Wednesday by senators, the Department of Transportations and the FCC. From the article:

At issue is the Distracted Driving Prevention Act of 2009 (.pdf) that Sens. Jay Rockefeller (D-West Virginia) and Frank Lautenberg (D-New Jersey) introduced Wednesday that seeks to ban texting while driving, a category that includes using a PDA, checking e-mail on a BlackBerry or manipulating a GPS unit with your hand. The bill (S. 1938) also targets drivers who make calls without using a headset. Texting or calling while pulled over on the side of the road is fine, but not while at a red light.

It got me to thinking about the difficult position of the auto industry in all of this with the increasing pressure to combat Gen Y’s cooled attitude towards cars by staying technologically relevant. Young drivers, after all, are a fair market to target with all different types of technological add-ons, whether it be safety or information related like Ford’s recent Sync platform designed by college students or the more entertainment-driven approach of the Nissan Cube which was described by a member of the marketing team as another one of the young owner’s “essential mobile devices”  to be used for “connecting with friends, sharing music and sharing fun.”

It’s a tough line for these carmakers to walk between maintaining a hip, tech-friendly youthful image and enabling risky on-the-road behaviors like texting, using a GPS system and/or fiddling with an iPod. And even though more opportunities to plug in on the road may compound the issue, the root of the problem still remains in the cultural norm we’ve created and condoned as a society, less than with the automakers and cell…

 
 
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Millennial News Feed

Quote of the Day: “My tablet is my least favorite device, it’s not good to play games on.” –Male, 27, CA

Toy-inspired films have had some big success in the last few years, and now Hollywood has a new, perhaps unexpected, source of inspiration from our childhoods: Play-Doh.Bridesmaids director Paul Feig may direct the live-action film from Fox, which he reports will be “a big movie, big in scope.” Though some might sniff at the idea of a movie based on colorful clay, the memory of The LEGO Movie’s success has many predicting Play-Doh could be a hit as well. (Collider)

Although rumors of Millennials’ supposed hookup culture abound, they actually have fewer sexual partners than previous generations. According to recent study, today’s 18-29-year-olds average eight sexual partners, while Gen Xers averaged 11, and Boomers 10. However, Millennials were the least judgmental about premarital sex, with 62% saying there is nothing wrong with it, compared with 50% of those polled in the ‘90s, and 47% of those polled in the ‘70s. Ypulse’s most recent trend report reveals even more about the sex and dating behavior of young people today. (TimeMedical Daily)

Millennials have a reputation for job-hopping, and last year the median job duration for 20-24-year-olds was less than 16 months. To hook young hires for the long run, some companies are hosting mentorship “mixers,” relaxing dress codes, and asking younger employees to play a role in the hiring process. Some experts recommend openly talking to Millennial workers about the chances they will leave, and using a “tour of duty” structure in which employees and managers agree upon a specific amount of time the job will last. (Wall Street Journal)

Tyler Ward and Dave Days are proof that musicians don’t have to be part of the traditional music industry to have millions of fans, and dollars. They are two of the many YouTube musicians who have millions of 12-18-year-old viewers enamored. Their draw is that they are, as singer Tiffany Alvord says, “just normal, everyday people like them…relatable and reachable,” But while they’re experiencing unprecedented popularity, many young YouTube celebrities are choosing to remain independent of labels in order to stay in control of their own direction. (The Guardian)

Aerie, the lingerie line that has received kudos from young consumers for challenging beauty standards in marketing, is taking a “little sister” under their wing. The brand is partnering with Yellowberry, a tween lingerie company that emphasizes confidence and was launched by an 18-year-old via Kickstarter. The limited edition #AerieForYellowberry collection is meant to provide younger girls with a stepping-stone to the older brand. (brandchannel)

Did you know that Ypulse tracks social media trends in our monthly surveys? We found that Vine, Instagram, and Snapchat have seen steady growth since August 2013, gaining 7%, 11%, and 15% more users 13-32-years-old, respectively. Our Silver and Gold subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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