Can Booze Solve Applebee’s Millennial Problem? On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Applebee’s new Millennial-bait is a $1 margarita, a boy and his unusual trick are going viral, Hamburger Helper wins a point for defeating patriarchy (via Twitter), and more trending links from this week: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingApplebee’s $1 Margaritas Have the Internet Buzzing

An announcement by Applebee’s this week has set the internet abuzz, and could be a game changer when it comes to their Millennial issues. In celebration of Neighborhood Appreciation Month and to give “guests a little love," the restaurant chain is selling dollar Margaritas, or “dollaritas,” throughout the entire month from open to close. Understandably, reactions have been excited thus far, as evidenced by tweets like “Applebee’s won my heart with the dollar margaritas” and “While I never would consider Applebee’s a hot place to grab a margarita, it would be financially stupid to not cash in on $1 margs all month.” People have already cashed in on the deal and are reporting satisfactory results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDaniel (and His Impressive Apple Skill) Goes Viral

A viral Twitter post has the internet saying “DAMN! Daniel” once again— but for a different Daniel and for a very different reason. A compilation of videos with the caption “IT’S APPLE SEASON BOYS,” has close to 150,000 likes starring Daniel Hartman and his impressive skill of catching apples…with his teeth. From the three-point line on a basketball court, off a balcony, halfway across a soccer field, Hartman continually and successfully catches apples with his mouth. He even manages to catch one off-guard coming out of the building, hands full of a Subway meal. As expected, many others have attempted the feat themselves with less than ideal results, leading Hartman to update his Twitter profile with, “I am not accountable for anyone’s apple-related injuries.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwitter Challenge Raises $1…


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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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