Can Booze Solve Applebee’s Millennial Problem? On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Applebee’s new Millennial-bait is a $1 margarita, a boy and his unusual trick are going viral, Hamburger Helper wins a point for defeating patriarchy (via Twitter), and more trending links from this week: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingApplebee’s $1 Margaritas Have the Internet Buzzing

An announcement by Applebee’s this week has set the internet abuzz, and could be a game changer when it comes to their Millennial issues. In celebration of Neighborhood Appreciation Month and to give “guests a little love," the restaurant chain is selling dollar Margaritas, or “dollaritas,” throughout the entire month from open to close. Understandably, reactions have been excited thus far, as evidenced by tweets like “Applebee’s won my heart with the dollar margaritas” and “While I never would consider Applebee’s a hot place to grab a margarita, it would be financially stupid to not cash in on $1 margs all month.” People have already cashed in on the deal and are reporting satisfactory results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDaniel (and His Impressive Apple Skill) Goes Viral

A viral Twitter post has the internet saying “DAMN! Daniel” once again— but for a different Daniel and for a very different reason. A compilation of videos with the caption “IT’S APPLE SEASON BOYS,” has close to 150,000 likes starring Daniel Hartman and his impressive skill of catching apples…with his teeth. From the three-point line on a basketball court, off a balcony, halfway across a soccer field, Hartman continually and successfully catches apples with his mouth. He even manages to catch one off-guard coming out of the building, hands full of a Subway meal. As expected, many others have attempted the feat themselves with less than ideal results, leading Hartman to update his Twitter profile with, “I am not accountable for anyone’s apple-related injuries.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwitter Challenge Raises $1…


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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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