Can Booze Solve Applebee’s Millennial Problem? On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Applebee’s new Millennial-bait is a $1 margarita, a boy and his unusual trick are going viral, Hamburger Helper wins a point for defeating patriarchy (via Twitter), and more trending links from this week: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingApplebee’s $1 Margaritas Have the Internet Buzzing

An announcement by Applebee’s this week has set the internet abuzz, and could be a game changer when it comes to their Millennial issues. In celebration of Neighborhood Appreciation Month and to give “guests a little love," the restaurant chain is selling dollar Margaritas, or “dollaritas,” throughout the entire month from open to close. Understandably, reactions have been excited thus far, as evidenced by tweets like “Applebee’s won my heart with the dollar margaritas” and “While I never would consider Applebee’s a hot place to grab a margarita, it would be financially stupid to not cash in on $1 margs all month.” People have already cashed in on the deal and are reporting satisfactory results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDaniel (and His Impressive Apple Skill) Goes Viral

A viral Twitter post has the internet saying “DAMN! Daniel” once again— but for a different Daniel and for a very different reason. A compilation of videos with the caption “IT’S APPLE SEASON BOYS,” has close to 150,000 likes starring Daniel Hartman and his impressive skill of catching apples…with his teeth. From the three-point line on a basketball court, off a balcony, halfway across a soccer field, Hartman continually and successfully catches apples with his mouth. He even manages to catch one off-guard coming out of the building, hands full of a Subway meal. As expected, many others have attempted the feat themselves with less than ideal results, leading Hartman to update his Twitter profile with, “I am not accountable for anyone’s apple-related injuries.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwitter Challenge Raises $1…


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Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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