#BratzChallenge Is Taking Over The Beauty World On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Bratz Doll-Inspired makeovers are trending, Peloton’s ads are Twitter’s favorite new joke, people have opinions about Zara’s new logo, and more topics the internet couldn’t stop talking about this week…

1. Beauty Influencers Are Taking On The #BratzChallenge

The ‘90s nostalgia never ends. Now, young makeup aficionados are making themselves over as Bratz dolls. #BratzChallenge has over 38,000 posts on Instagram alone, where people are getting creative with their makeup palettes to mimic the doll’s larger-than-life eyes and lips. While some are opting for a more realistic take on the iconic toys, others are drawing outside of the lines—literally—to create “saucer eyes” and “impossibly plump, glossy pouts” that go well beyond their own lash and lip lines, according to PAPER Magazine and Cosmopolitan. Unfortunately, the throw-back challenge isn’t all pure content. Some have tried to imitate MGA Entertainment’s less popular and more controversial dolls, like one that has vitiligo and another of Frida Kahlo that the Kahlo estate had removed from stores in Mexico.

2. Peloton’s Marketing Is Being Mocked In A Viral Twitter Thread

Peloton is getting tons of free press this week, but the spinning startup might not like why. This week, a Twitter thread by @ClueHeywood went viral for mocking unrealistic Peloton ads, writing “Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house.” The tweet received over 135,000 likes and 30,000 retweets. And that’s just for the first tweet in the series @ClueHeywood created, in which he paired actual Peloton marketing pics with sarcastic captions like “I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym.” Some riders like @wcmarkwalls have jumped in to show that…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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