#BratzChallenge Is Taking Over The Beauty World On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Bratz Doll-Inspired makeovers are trending, Peloton’s ads are Twitter’s favorite new joke, people have opinions about Zara’s new logo, and more topics the internet couldn’t stop talking about this week…

1. Beauty Influencers Are Taking On The #BratzChallenge

The ‘90s nostalgia never ends. Now, young makeup aficionados are making themselves over as Bratz dolls. #BratzChallenge has over 38,000 posts on Instagram alone, where people are getting creative with their makeup palettes to mimic the doll’s larger-than-life eyes and lips. While some are opting for a more realistic take on the iconic toys, others are drawing outside of the lines—literally—to create “saucer eyes” and “impossibly plump, glossy pouts” that go well beyond their own lash and lip lines, according to PAPER Magazine and Cosmopolitan. Unfortunately, the throw-back challenge isn’t all pure content. Some have tried to imitate MGA Entertainment’s less popular and more controversial dolls, like one that has vitiligo and another of Frida Kahlo that the Kahlo estate had removed from stores in Mexico.

2. Peloton’s Marketing Is Being Mocked In A Viral Twitter Thread

Peloton is getting tons of free press this week, but the spinning startup might not like why. This week, a Twitter thread by @ClueHeywood went viral for mocking unrealistic Peloton ads, writing “Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house.” The tweet received over 135,000 likes and 30,000 retweets. And that’s just for the first tweet in the series @ClueHeywood created, in which he paired actual Peloton marketing pics with sarcastic captions like “I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym.” Some riders like @wcmarkwalls have jumped in to show that…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies