Book Cover Magic: An Interview With Scholastic's David Saylor

David Saylor-2.jpgRecently I posted a few observations about YA book covers. I’m don’t think most readers know what goes into creating the final product they see on the shelf at their library or local bookstore, namely its cover art.

A friend at Scholastic suggested Ypulse Books interview someone in the biz about this issue. (Thanks Tracy!) David Saylor, VP, Associate Publisher & Creative Director, Scholastic Hardcover Books agreed to answer some of our questions and enlighten us on this subject of “wrapping” books. We all “judge books by their covers” and it’s helpful to know what goes into the cover-making process.

YPulse Books: What are the primary objectives in designing book covers for young adult books?

David Saylor: The primary objective of any cover, for any age reader, is to attract attention. We strive to create covers that make someone want to pick it up. Our other objectives are to give a reader a feeling for the book and what it might be about. We’re trying to invite readers into the book and the jacket is the invitation.

YPB: Describe the process of designing a book cover for a given title. Are there certain steps that you always take or is it a different process each time?

DS: Most books follow this pattern: Once the editor acquires a book, the art director/designer gets a synopsis and a copy of the manuscript. Sometimes the manuscript is in great shape, but more often it’s a draft, before the author has completed revisions. The art director/designer reads the manuscript, then they meet with the editor to talk about some ideas on how the cover might look. Sometimes the discussions are very general, such as deciding on a photographic approach or a commissioned piece of artwork. That’s followed by more detailed thoughts on what the image might be, what the characters look like, what the…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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