Book Cover Magic: An Interview With Scholastic's David Saylor

David Saylor-2.jpgRecently I posted a few observations about YA book covers. I’m don’t think most readers know what goes into creating the final product they see on the shelf at their library or local bookstore, namely its cover art.

A friend at Scholastic suggested Ypulse Books interview someone in the biz about this issue. (Thanks Tracy!) David Saylor, VP, Associate Publisher & Creative Director, Scholastic Hardcover Books agreed to answer some of our questions and enlighten us on this subject of “wrapping” books. We all “judge books by their covers” and it’s helpful to know what goes into the cover-making process.

YPulse Books: What are the primary objectives in designing book covers for young adult books?

David Saylor: The primary objective of any cover, for any age reader, is to attract attention. We strive to create covers that make someone want to pick it up. Our other objectives are to give a reader a feeling for the book and what it might be about. We’re trying to invite readers into the book and the jacket is the invitation.

YPB: Describe the process of designing a book cover for a given title. Are there certain steps that you always take or is it a different process each time?

DS: Most books follow this pattern: Once the editor acquires a book, the art director/designer gets a synopsis and a copy of the manuscript. Sometimes the manuscript is in great shape, but more often it’s a draft, before the author has completed revisions. The art director/designer reads the manuscript, then they meet with the editor to talk about some ideas on how the cover might look. Sometimes the discussions are very general, such as deciding on a photographic approach or a commissioned piece of artwork. That’s followed by more detailed thoughts on what the image might be, what the characters look like, what the…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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