Beyoncé’s Beybies Break The Internet: The Viral List

Beyoncé’s hard-to-miss announcement breaks an internet record, A teen series is causing mass hysteria, the #DeleteUber backlash, Millennials and Gen Z somberly say goodbye to Club Penguin, and more of the viral news from the week…

1. Beyoncé’s Beybies Break The Internet

Unless you went off the grid this week, you probably know Beyoncé is expecting again—times two. The oh-so-extra announcement was made through an artful Instagram post on the first day of Black History month, and it went so viral it broke internet records, beating out Selena Gomez’s Coca Cola post to be the most-liked on the platform ever with 7.2 million likes in 24 hours. During a time of intense political divide, fans are thanking Bey for the good news. Twitter reactions included: “Into each generation a slayer is born. They alone will face the vampires, the demons, and Donald Trump,” and “Beyoncé did this specifically for us, yall know that right.” In our break down of young consumers’ favorite musicians, Beyoncé came second, with many using descriptors like “queen” and “flawless” to explain their love.

2. #DeleteUber Sparks a Revolt

It’s been a tough week for Uber. The ride-sharing service got on the wrong side of their main consumers—Millennials—thanks in large part to their actions during the JFK airport taxi strike to protest Trump’s immigration ban. With many viewing their actions as a way to “capitalize on the taxi strike and perhaps even break it,” #DeleteUber started trending on Twitter, motivating more than 200,000 users to do just that. In the wake of the backlash, Uber CEO Travis Kalanick has announced his resignation from Trump’s economic advisory council to make the brand’s political beliefs clear. Our recent survey on brand CSR revealed that 44% have participated in a protest or buycott against a…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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