Beyoncé’s Beybies Break The Internet: The Viral List

Beyoncé’s hard-to-miss announcement breaks an internet record, A teen series is causing mass hysteria, the #DeleteUber backlash, Millennials and Gen Z somberly say goodbye to Club Penguin, and more of the viral news from the week…

1. Beyoncé’s Beybies Break The Internet

Unless you went off the grid this week, you probably know Beyoncé is expecting again—times two. The oh-so-extra announcement was made through an artful Instagram post on the first day of Black History month, and it went so viral it broke internet records, beating out Selena Gomez’s Coca Cola post to be the most-liked on the platform ever with 7.2 million likes in 24 hours. During a time of intense political divide, fans are thanking Bey for the good news. Twitter reactions included: “Into each generation a slayer is born. They alone will face the vampires, the demons, and Donald Trump,” and “Beyoncé did this specifically for us, yall know that right.” In our break down of young consumers’ favorite musicians, Beyoncé came second, with many using descriptors like “queen” and “flawless” to explain their love.

2. #DeleteUber Sparks a Revolt

It’s been a tough week for Uber. The ride-sharing service got on the wrong side of their main consumers—Millennials—thanks in large part to their actions during the JFK airport taxi strike to protest Trump’s immigration ban. With many viewing their actions as a way to “capitalize on the taxi strike and perhaps even break it,” #DeleteUber started trending on Twitter, motivating more than 200,000 users to do just that. In the wake of the backlash, Uber CEO Travis Kalanick has announced his resignation from Trump’s economic advisory council to make the brand’s political beliefs clear. Our recent survey on brand CSR revealed that 44% have participated in a protest or buycott against a…

 
 

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The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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