Best Of 2012: Technology

As 2012 quickly comes to an end, we're looking back at what stood out across various industries this year. Today, Camilla, one our Youth Advisory Board members, discusses some of the biggest achievements in the tech space.

Best Of 2012: Technolgoy

This year, we’ve been met by some incredible novel pieces of technology, and stellar improvements on already-existent technology. Incidentally, we’ve also been advertised (often successfully) a fair number of less-than-impressive techie goodies, but we won’t talk about that today. For me, at any rate, the best of this year’s technology spans two separate realms of possibility: the maybe-if-I-save-up variety, and the completely unpurchaseable but nonetheless faint-worthy innovations. In these categories, I’ve picked out a couple highlights.

So, without further ado:

Your world: Roku Streaming Stick

RokuDoesn’t ring a bell? That’s because this is the present you want, but didn’t even know how much you wanted it (but, now you know, you’re going to pretend you’ve always wanted one). Basically, it looks like a USB stick you plug into your TV. Unlike a USB stick though, this tiny object provides you with extensive access to online streaming episodes on Netflix and likeminded sites — and it’s (relatively) affordable. “Stream to your heart’s content,” their website proclaims.3D printing

Out of this world: 3D printing.

Obviously, this is not a viable Christmas present, but that doesn’t mean it isn’t an ‘I always WISHED this existed’ sort of dream. It’s exactly what it sounds like: you print in three dimension. It's of incredible use to architects, and apparently also in constructing dental crowns. For those of you who don’t build buildings or teeth, the options seem limitless now but after a week of printing origami-like designs, I’m not sure this gift…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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