Best Of 2012: Technology

As 2012 quickly comes to an end, we're looking back at what stood out across various industries this year. Today, Camilla, one our Youth Advisory Board members, discusses some of the biggest achievements in the tech space.

Best Of 2012: Technolgoy

This year, we’ve been met by some incredible novel pieces of technology, and stellar improvements on already-existent technology. Incidentally, we’ve also been advertised (often successfully) a fair number of less-than-impressive techie goodies, but we won’t talk about that today. For me, at any rate, the best of this year’s technology spans two separate realms of possibility: the maybe-if-I-save-up variety, and the completely unpurchaseable but nonetheless faint-worthy innovations. In these categories, I’ve picked out a couple highlights.

So, without further ado:

Your world: Roku Streaming Stick

RokuDoesn’t ring a bell? That’s because this is the present you want, but didn’t even know how much you wanted it (but, now you know, you’re going to pretend you’ve always wanted one). Basically, it looks like a USB stick you plug into your TV. Unlike a USB stick though, this tiny object provides you with extensive access to online streaming episodes on Netflix and likeminded sites — and it’s (relatively) affordable. “Stream to your heart’s content,” their website proclaims.3D printing

Out of this world: 3D printing.

Obviously, this is not a viable Christmas present, but that doesn’t mean it isn’t an ‘I always WISHED this existed’ sort of dream. It’s exactly what it sounds like: you print in three dimension. It's of incredible use to architects, and apparently also in constructing dental crowns. For those of you who don’t build buildings or teeth, the options seem limitless now but after a week of printing origami-like designs, I’m not sure this gift…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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