Best Of 2012: Technology

As 2012 quickly comes to an end, we're looking back at what stood out across various industries this year. Today, Camilla, one our Youth Advisory Board members, discusses some of the biggest achievements in the tech space.

Best Of 2012: Technolgoy

This year, we’ve been met by some incredible novel pieces of technology, and stellar improvements on already-existent technology. Incidentally, we’ve also been advertised (often successfully) a fair number of less-than-impressive techie goodies, but we won’t talk about that today. For me, at any rate, the best of this year’s technology spans two separate realms of possibility: the maybe-if-I-save-up variety, and the completely unpurchaseable but nonetheless faint-worthy innovations. In these categories, I’ve picked out a couple highlights.

So, without further ado:

Your world: Roku Streaming Stick

RokuDoesn’t ring a bell? That’s because this is the present you want, but didn’t even know how much you wanted it (but, now you know, you’re going to pretend you’ve always wanted one). Basically, it looks like a USB stick you plug into your TV. Unlike a USB stick though, this tiny object provides you with extensive access to online streaming episodes on Netflix and likeminded sites — and it’s (relatively) affordable. “Stream to your heart’s content,” their website proclaims.3D printing

Out of this world: 3D printing.

Obviously, this is not a viable Christmas present, but that doesn’t mean it isn’t an ‘I always WISHED this existed’ sort of dream. It’s exactly what it sounds like: you print in three dimension. It's of incredible use to architects, and apparently also in constructing dental crowns. For those of you who don’t build buildings or teeth, the options seem limitless now but after a week of printing origami-like designs, I’m not sure this gift…

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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