Best Of 2012: Technology

As 2012 quickly comes to an end, we're looking back at what stood out across various industries this year. Today, Camilla, one our Youth Advisory Board members, discusses some of the biggest achievements in the tech space.

Best Of 2012: Technolgoy

This year, we’ve been met by some incredible novel pieces of technology, and stellar improvements on already-existent technology. Incidentally, we’ve also been advertised (often successfully) a fair number of less-than-impressive techie goodies, but we won’t talk about that today. For me, at any rate, the best of this year’s technology spans two separate realms of possibility: the maybe-if-I-save-up variety, and the completely unpurchaseable but nonetheless faint-worthy innovations. In these categories, I’ve picked out a couple highlights.

So, without further ado:

Your world: Roku Streaming Stick

RokuDoesn’t ring a bell? That’s because this is the present you want, but didn’t even know how much you wanted it (but, now you know, you’re going to pretend you’ve always wanted one). Basically, it looks like a USB stick you plug into your TV. Unlike a USB stick though, this tiny object provides you with extensive access to online streaming episodes on Netflix and likeminded sites — and it’s (relatively) affordable. “Stream to your heart’s content,” their website proclaims.3D printing

Out of this world: 3D printing.

Obviously, this is not a viable Christmas present, but that doesn’t mean it isn’t an ‘I always WISHED this existed’ sort of dream. It’s exactly what it sounds like: you print in three dimension. It's of incredible use to architects, and apparently also in constructing dental crowns. For those of you who don’t build buildings or teeth, the options seem limitless now but after a week of printing origami-like designs, I’m not sure this gift…

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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