Best Of 2012: Fashion

To conclude our Year in Review coverage, Youth Advisory Board member Emily Smucker looks back at the top fashion of 2012. Many of the trends we saw this past year are modern updates of past styles and like Emily, we hope many of these fashion trends are still in style in 2013!

Best of 2012: Fashon

Fashions come and go, and the things that get us excited this year may have us laughing in twenty five years. However, we had some stellar fashions in 2012. This is a list of the best fashion trends of the year, trends which are so lovely that I predict that even if they fall out of fashion, you might as well keep the items in your closet because you can be sure they’ll come back in style someday.

Lace

Lace ClothingOf all the trends this year, lace is the one I can get behind 100%. In and of itself, lace is pretty, feminine, and delicate. However, lace can also be edgy when paired with the right things. But most of all, lace is a classic. It has been around for centuries. As such, many of the items we snatch up today can be worn for years and years without looking dated.

Color blocking

Everyone was color blocking this year, and I loved it. I love the creativity, the eye-popping colors, and the way it encourages people to pair things up which they normally wouldn’t pair up, expanding the options in their wardrobe. However, problems do arrive when people start color-blocking colors that look terrible together.

GlitterGlitter Clothes

A year and a half ago, I found a pair of glittery flip-flops at a thrift store, and loved them so much I desperately hoped glitter would come in style so I could stock up on more glittery items. What do you know, it did! This trend is obviously not for everyone, but those who can pull it off should definitely be stocking up. Too much glitter looks cheap, but having one article…

 
 
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Millennial News Feed

Quote of the Day: “The combination of recommendations from friends and online reviews really helps me determine my purchases.” –Male, 31, IA

Last year, many (okay most) of the stories about the fast-food industry struggling to understand and attract young consumers focused on McDonald’s and their Millennial challenge. The generation has been accused of “killing” the fast food brand, thanks to their fresher food preferences. But according to Morgan Stanley, McDonald’s remains the most visited restaurant for the generation while Chipotle made 11th on the list. While some are saying this implies Millennials are reluctant to admit to how much they are visiting the chain, we would point out that McDonald’s first place position doesn’t make it their preference, and the chain’s enormous footprint compared to newer competitors is likely influencing the frequency of their visits. (Business Insider)

Young consumers’ nostalgia cycle is shorter than ever, and the desire to look back at recent memories with rose-tinted glassesis driving their tech and sharing behavior, leading to the popularity of apps like Timehop. Facebook’s new “On This Day” feature accommodates this trend, and competes with other popular platforms. The new tool will show users their own Facebook posts and photos from the same date in previous years, providing a feed of status updates, photos, and posts from the past that they can then (re)share. To ensure that only positive content is provided, an algorithm will filter out ex-lovers and avoid displaying memories of those who’ve passed away. (TechCrunch)

Chat apps are the new social media. For Millennials and teens around the world, messaging platforms like Kik, WhatsApp, and Line have become a vital part of communicating with friends, sharing the world around them, and constantly staying in the loop. They’re also becoming a big space for brands, and Disney can thank the Line network’s reach of 500 million users for making their game Tsum Tsum a major mobile hit. Tsum Tsum is a simple, cute-overload-looking puzzle game that has earned $300 million in revenue since last July, a feat Disney says it “couldn’t have done that without Line’s social network.” (GameIndustry.biz)

Starting this week, Millennial news site Mic is joining other digital publications like BuzzFeed and Vox and rolling out its own video series, “Flip the Script,” to provide socially conscious, catchy, and quick clips that expound on some articles on the site. Mic’s aim is “to be the most important brand in news for our generation,” targeting college educated readers around 28-years-old. The site is taking a different approach to ads in their new video content, selling sponsorships rather than including pre-rolls. We’ve warned brands that in the age of ad A.D.D digital marketing will need to evolve to adjust to young consumers' attention spans, and Mic’s approach is an indication of the new mentality. (Ad Age)

What happens when a homeless witch meets an amnesiac enchanted statue? The creators of the indie animated seriesThe Book of MOJO want us to find out. Alchemy Engine is a team of former DreamWorks and Pixar animators currently crowdfunding on Indiegogo to make The Book of MOJO pilot, which they hope will help push boundaries in animation by including more diverse characters. A teaser trailer for the show earned them kudos from viewers who were excited that the heroine is a person of color, and Alchemy Engine has declared they want to “tell stories featuring characters that ... are under-represented in animation.” (IndieGogoHitFix)

Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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