Best Of 2012: Fashion

To conclude our Year in Review coverage, Youth Advisory Board member Emily Smucker looks back at the top fashion of 2012. Many of the trends we saw this past year are modern updates of past styles and like Emily, we hope many of these fashion trends are still in style in 2013!

Best of 2012: Fashon

Fashions come and go, and the things that get us excited this year may have us laughing in twenty five years. However, we had some stellar fashions in 2012. This is a list of the best fashion trends of the year, trends which are so lovely that I predict that even if they fall out of fashion, you might as well keep the items in your closet because you can be sure they’ll come back in style someday.

Lace

Lace ClothingOf all the trends this year, lace is the one I can get behind 100%. In and of itself, lace is pretty, feminine, and delicate. However, lace can also be edgy when paired with the right things. But most of all, lace is a classic. It has been around for centuries. As such, many of the items we snatch up today can be worn for years and years without looking dated.

Color blocking

Everyone was color blocking this year, and I loved it. I love the creativity, the eye-popping colors, and the way it encourages people to pair things up which they normally wouldn’t pair up, expanding the options in their wardrobe. However, problems do arrive when people start color-blocking colors that look terrible together.

GlitterGlitter Clothes

A year and a half ago, I found a pair of glittery flip-flops at a thrift store, and loved them so much I desperately hoped glitter would come in style so I could stock up on more glittery items. What do you know, it did! This trend is obviously not for everyone, but those who can pull it off should definitely be stocking up. Too much glitter looks cheap, but having one article…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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