Best Of 2012: Fashion

To conclude our Year in Review coverage, Youth Advisory Board member Emily Smucker looks back at the top fashion of 2012. Many of the trends we saw this past year are modern updates of past styles and like Emily, we hope many of these fashion trends are still in style in 2013!

Best of 2012: Fashon

Fashions come and go, and the things that get us excited this year may have us laughing in twenty five years. However, we had some stellar fashions in 2012. This is a list of the best fashion trends of the year, trends which are so lovely that I predict that even if they fall out of fashion, you might as well keep the items in your closet because you can be sure they’ll come back in style someday.

Lace

Lace ClothingOf all the trends this year, lace is the one I can get behind 100%. In and of itself, lace is pretty, feminine, and delicate. However, lace can also be edgy when paired with the right things. But most of all, lace is a classic. It has been around for centuries. As such, many of the items we snatch up today can be worn for years and years without looking dated.

Color blocking

Everyone was color blocking this year, and I loved it. I love the creativity, the eye-popping colors, and the way it encourages people to pair things up which they normally wouldn’t pair up, expanding the options in their wardrobe. However, problems do arrive when people start color-blocking colors that look terrible together.

GlitterGlitter Clothes

A year and a half ago, I found a pair of glittery flip-flops at a thrift store, and loved them so much I desperately hoped glitter would come in style so I could stock up on more glittery items. What do you know, it did! This trend is obviously not for everyone, but those who can pull it off should definitely be stocking up. Too much glitter looks cheap, but having one article…

 
 

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Millennial News Feed

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

Being able to mix up a good cocktail is an attractive quality to Millennials. A recent study commissioned by Southern Comfort found that 70% of single 21-34-year-olds who drink alcohol at least once a month would date a mixologist, and almost all (94%) say that they’re impressed by someone who can make a good drink. The survey on singles also found that 10% are intimated by whiskey (though we know that more of the generation is embracing it) and 44% are planning to stay home and cook for Valentine’s Day (which makes sense seeing as “home-cooked meal” is on their top 15 Valentine’s gift list this year). (Los Angeles Times)

Brands looking to get Millennials on their side need to speak to them—not like them. A survey on brand communication reveals that young consumers aren’t responsive to companies that use slang, emojis, and celebrity quotes. Two-thirds don’t find words like “bae” and “yasss” effective on social media platforms, 70% don’t like it when you say “on fleek,” and 83% think using abbreviations like LOL and FOMO are “a poor attempt by brands to relate to them.” Another word you should steer clear of is “Millennial”—42% loathe when advertisers say it. What’s important is communicating effectively without trying so hard to be “hip” (another word you shouldn’t use). (Adweek

Toyota’s Scion brand launched to build cars for the non-conformist Millennial, but the quirky line is being shut down. The unique-looking vehicle was originally a hit for younger consumers and Toyota reports that 50% of buyers were under 35-years-old. But sales peaked in 2006, and have been falling—not because those younger consumers stopped buying cars, but because they’re more interested in “performance and safety” than colorful design. For brands, the lesson may be that focusing on quality is “a better strategy than pursuing the ever-changing perception of cool.” (Forbes

As Millennials deal with the repercussions of student debt and low income, they may be turning to risky financial solutions to help them get by. The number of consumers taking out personal loans increased by 18% between 2013 and 2015, and a Bankrate survey found that 18% of 18-29-year-olds say they are very or somewhat likely to use a personal loan this year—more than any other age group. With 63% of U.S. adults lacking emergency funds, personal loans have become an easy option to get money quickly without negatively affecting their credit scores. (MarketWatchBankrate)

Time Inc. is continuing their pursuit of Millennial women with Motto, a new website targeting young female consumers with articles on “work, life, and play.” Time Digital’s managing editor reports that, “an enormous amount of [Time, Inc.’s] traffic, especially in social media, is about self-improvement and living a better life.” Motto will feature such “inspirational and motivational” daily stories and video content, which will be posted to Facebook and YouTube, written by Time magazine staffers, celebrities, and politicians. They expect more than 50% of readers to access the site through mobile and tablet. (The Wall Street Journal

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

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