Best Of 2012: Fashion

To conclude our Year in Review coverage, Youth Advisory Board member Emily Smucker looks back at the top fashion of 2012. Many of the trends we saw this past year are modern updates of past styles and like Emily, we hope many of these fashion trends are still in style in 2013!

Best of 2012: Fashon

Fashions come and go, and the things that get us excited this year may have us laughing in twenty five years. However, we had some stellar fashions in 2012. This is a list of the best fashion trends of the year, trends which are so lovely that I predict that even if they fall out of fashion, you might as well keep the items in your closet because you can be sure they’ll come back in style someday.


Lace ClothingOf all the trends this year, lace is the one I can get behind 100%. In and of itself, lace is pretty, feminine, and delicate. However, lace can also be edgy when paired with the right things. But most of all, lace is a classic. It has been around for centuries. As such, many of the items we snatch up today can be worn for years and years without looking dated.

Color blocking

Everyone was color blocking this year, and I loved it. I love the creativity, the eye-popping colors, and the way it encourages people to pair things up which they normally wouldn’t pair up, expanding the options in their wardrobe. However, problems do arrive when people start color-blocking colors that look terrible together.

GlitterGlitter Clothes

A year and a half ago, I found a pair of glittery flip-flops at a thrift store, and loved them so much I desperately hoped glitter would come in style so I could stock up on more glittery items. What do you know, it did! This trend is obviously not for everyone, but those who can pull it off should definitely be stocking up. Too much glitter looks cheap, but having one article…


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Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

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