Best Of 2012: Apps

We're continuing to wrap up our 2012 Year in Review coverage with a look back at the top apps of the year. Below Ypulse Youth Advisory Board member Julia Tanenbaum shares the top apps, which were standouts in 2012.

Best Of 2012: Apps

Instagram

InstagramInstagram became huge this year and in case you didn't know, it's esssentially a social network for photos. Although it includes several filters, which can edit the look of photos to make them look vintage or artsy, the main draw is the ability to share your photos with the rest of the instagram community. You have a photo stream, which operates like a Tumblr dashboard, and updates with your friends’ newest photos. You can also follow anyone you want, but Facebook integration makes it easy to share memories and everyday moments with your friends.

Songify

Have you ever wanted to be a rock star but you can’t sing? Do you love autotune as much as Kanye West? Well then this app is for you! Songify lets anyone become a singer by turning your speech into a song. This app is extremely entertaining and could lead to the next autotuned viral hit.

FlipboardFlipboard

This app goes one step beyond other news apps and combines your news and social media into a “magazine”. After adding your social networks and news outlets, you can see anything from a BBC news story to your friend’s Facebook status update on the same page. The gorgeous and accessible interface, features like commenting, and being able to save stories for later make this app a great way to streamline your news.

Game Apps:

Whale Trail Frenzy

This T3 Award App of the Year nominated flying game was a surprise hit of the year. With its colorful and adorable graphics and time tested Tiny Wings style gameplay, it is easy to pick up and hard to put down for casual gamers and hardcore Halo…

 
 

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Millennial News Feed

Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY

Young consumers are putting their trust in YouTube. The video platform may feel be “feeling the pressure” from Facebook and Snapchat, but 36% of 18-35-year-olds in the U.K. say they would trust a product review on YouTube over any other media, according to a study from MCN BuzzMyVideos. About 31% trust a magazine review, and only 18% say they trust TV, signifying that for brands putting ad dollars into online video is a smart move, especially since Millennials are spending more time watching videos weekly than they did two years ago, and over half are watching more than six hours per week. (StreamDaily)

For “shacked-up” Millennials, food is a factor in the relationship. A new study from housewares company Moshells revealed that for 18-30-year-old co-habitating men, the biggest “hardship” is having to share food with their partner, and Millennials look for “healthy food in the fridge” when scoping out a romantic interests’ home. The biggest lifestyle change for co-habitating young consumers is spending less time online. That change may be even more disorienting for Millennial men: according to 2014 Nielsen data, Millennial men spend two hours more per week watching videos online than Millennial women, and are spending one more hour weekly listening to online music. (Vocativ

Marriott has created an Innovation Lab Hotel to test concepts designed with Millennial and teen travelers in mind. Throughout their stay at the feedback-focused property, hotel guests can provide thoughts on features like digital check-in with instant-review technology, which allows them to give a thumbs up or thumbs down at every step. Concepts currently being featured at the hotel—like studio workout classes taught by local instructors and permanent spaces for local restaurants and businesses—were inspired by past feedback from Marriott visitors that showed young travelers desire unique, local, and social experiences. (Fast Company

The student has become the teacher in the workplace. Companies are increasingly using “reverse mentoring” to tap into their Millennial employees, and teach older generations tech skills like using social media and crowd sourcing. Target has recently partnered with Techstars—a group that teams up tech startups with large corporations—to teach their leaders how startup employees work in a fast-paced environment, and “scrappily to get things done.” Experts have also indicated the practice helps diminish the negative stereotypes that can plague Millennial employees within their companies. (Ypulse also recommends and facilitates co-mentoring, which gives all generations a chance to learn something.) (Fortune

YouTubers are “creating a new breed of shows” for their generation. Inspired by traditional TV programming and the show Top Gear, a group of British YouTubers are “rethinking some of traditional TV’s big genres” by creating content that “holds up a mirror to their youthful online audiences.” Cooking channel SortedFood (1.6 million subscribers) celebrates the different recipes that can correspond to one dish, and football channel Copa90 (1.2 million subscribers) wants to focus on “fan culture rather than chasing match rights.” The channels continually follow their audiences on social media to ensure followers have a “developmental role.” (The Guardian)

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

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