Best Of 2012: Apps

We're continuing to wrap up our 2012 Year in Review coverage with a look back at the top apps of the year. Below Ypulse Youth Advisory Board member Julia Tanenbaum shares the top apps, which were standouts in 2012.

Best Of 2012: Apps

Instagram

InstagramInstagram became huge this year and in case you didn't know, it's esssentially a social network for photos. Although it includes several filters, which can edit the look of photos to make them look vintage or artsy, the main draw is the ability to share your photos with the rest of the instagram community. You have a photo stream, which operates like a Tumblr dashboard, and updates with your friends’ newest photos. You can also follow anyone you want, but Facebook integration makes it easy to share memories and everyday moments with your friends.

Songify

Have you ever wanted to be a rock star but you can’t sing? Do you love autotune as much as Kanye West? Well then this app is for you! Songify lets anyone become a singer by turning your speech into a song. This app is extremely entertaining and could lead to the next autotuned viral hit.

FlipboardFlipboard

This app goes one step beyond other news apps and combines your news and social media into a “magazine”. After adding your social networks and news outlets, you can see anything from a BBC news story to your friend’s Facebook status update on the same page. The gorgeous and accessible interface, features like commenting, and being able to save stories for later make this app a great way to streamline your news.

Game Apps:

Whale Trail Frenzy

This T3 Award App of the Year nominated flying game was a surprise hit of the year. With its colorful and adorable graphics and time tested Tiny Wings style gameplay, it is easy to pick up and hard to put down for casual gamers and hardcore Halo…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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