Behind the HQ Trivia Hype: Talking to the Popular App & Its Famous Host

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

HQ Trivia, a live-streamed mobile trivia game, has taken the App Store by storm, rising to number four on iOS rankings—and it just got released on Android to boot. We talked to HQ and its popular host Scott to look behind the hype and get a better picture of why digital natives are downloading the live experience in droves…

HQ Trivia is shaking up the app world, getting users to login for a live trivia game show for 13 minutes, twice a day for what the company describes as “a fun, interactive 15-minute ‘break.’” The brainchild of Vine’s former founders started gaining steam late last year, as users tuned in to answer twelve questions with the hope of winning a piece of a cash prize. Within just one week of its early August release, the number of users in each game grew from 4,000 to 16,000, and HQ Trivia earned a spot on our list of mobile games to have on your radar. And there’s no sign it’s slowing down anytime soon: Quartz reported that over 750,000 people played the addictive gaming experience on New Year’s Eve, a strong start to 2018 and a harbinger for things to come.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSo what’s behind the app’s popularity? HQ tells Ypulse that the interactive, “visceral” nature of the game is what pulls in users. The company thinks “the future of TV is interactive, mobile and social,” and HQ Trivia fits the bill because it’s “very different from traditional TV, streaming or gaming experiences, where the audience plays more of a passive role, watching from behind a screen, on-demand.” Part of the draw is also participating in (or watching) the high-speed chatter taking place among the HQ user community during games. HQ tells us they “encourage people to use the chat feature to share their excitement, shock, heartbreak, or any other emotion” as long as “they maintain a chill environment for…

 
 

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