AwesomenessTV Provides Must-See Content For Tweens & Teens

AwesomenessYouth today are turning to the web to watch much of their programming, which is why professional YouTube channels like AwesomenessTV are capturing their attention and proving to be...well, awesome! The channel, which launched in June, has already attracted 12 million views and appeals to 12-17-year-olds who seek short shows that fits their attention span.

Tune in to any of the 15 shows on the newly created YouTube channel and you’ll instantly be immersed in the lives and interests of tweens and teens. Brian Robbins — a veteran of the TV industry who’s directed and produced TV series for youth on Nickelodeon and The CW — was inspired to create the channel as he saw his sons’ viewing habits shift from the small screen to an even smaller one. Knowing that networks have found it challenging to reach tweens in the past few years, he decided to do something about it. So came AwesomenessTV.

IMOThe channel has a wide range of programs from sporting events and game shows to music videos and tween/teen talk shows including the popular program, “IMO” (In My Opinion). The show is a younger version of “The View” hosted by YouTube stars, Twitter prodigies, and actresses on teen TV shows. During each episode, the girls sit on a couch chatting about the latest pop culture news, trends, and topics affecting people their age. Then there’s “Make Me Over,” where teens can request for them or their friends to get style suggestions from the Awesomeness team. Think TLC for teens. Music fans will enjoy “Mindless Takeover” which follows the popular boy band Mindless Behavior, “Kat Graham Road To” featuring “The Vampire Diaries” star on her path to becoming a pop star, and “Greyson Chance Takeover” which shows the singer throughout his world tour.

Sk8 SpotterzBut AwesomenessTV appeals to guys too. “That Was Awesome”…

 
 

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“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

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Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

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