AwesomenessTV Provides Must-See Content For Tweens & Teens

AwesomenessYouth today are turning to the web to watch much of their programming, which is why professional YouTube channels like AwesomenessTV are capturing their attention and proving to be...well, awesome! The channel, which launched in June, has already attracted 12 million views and appeals to 12-17-year-olds who seek short shows that fits their attention span.

Tune in to any of the 15 shows on the newly created YouTube channel and you’ll instantly be immersed in the lives and interests of tweens and teens. Brian Robbins — a veteran of the TV industry who’s directed and produced TV series for youth on Nickelodeon and The CW — was inspired to create the channel as he saw his sons’ viewing habits shift from the small screen to an even smaller one. Knowing that networks have found it challenging to reach tweens in the past few years, he decided to do something about it. So came AwesomenessTV.

IMOThe channel has a wide range of programs from sporting events and game shows to music videos and tween/teen talk shows including the popular program, “IMO” (In My Opinion). The show is a younger version of “The View” hosted by YouTube stars, Twitter prodigies, and actresses on teen TV shows. During each episode, the girls sit on a couch chatting about the latest pop culture news, trends, and topics affecting people their age. Then there’s “Make Me Over,” where teens can request for them or their friends to get style suggestions from the Awesomeness team. Think TLC for teens. Music fans will enjoy “Mindless Takeover” which follows the popular boy band Mindless Behavior, “Kat Graham Road To” featuring “The Vampire Diaries” star on her path to becoming a pop star, and “Greyson Chance Takeover” which shows the singer throughout his world tour.

Sk8 SpotterzBut AwesomenessTV appeals to guys too. “That Was Awesome”…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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