AwesomenessTV Provides Must-See Content For Tweens & Teens

AwesomenessYouth today are turning to the web to watch much of their programming, which is why professional YouTube channels like AwesomenessTV are capturing their attention and proving to be...well, awesome! The channel, which launched in June, has already attracted 12 million views and appeals to 12-17-year-olds who seek short shows that fits their attention span.

Tune in to any of the 15 shows on the newly created YouTube channel and you’ll instantly be immersed in the lives and interests of tweens and teens. Brian Robbins — a veteran of the TV industry who’s directed and produced TV series for youth on Nickelodeon and The CW — was inspired to create the channel as he saw his sons’ viewing habits shift from the small screen to an even smaller one. Knowing that networks have found it challenging to reach tweens in the past few years, he decided to do something about it. So came AwesomenessTV.

IMOThe channel has a wide range of programs from sporting events and game shows to music videos and tween/teen talk shows including the popular program, “IMO” (In My Opinion). The show is a younger version of “The View” hosted by YouTube stars, Twitter prodigies, and actresses on teen TV shows. During each episode, the girls sit on a couch chatting about the latest pop culture news, trends, and topics affecting people their age. Then there’s “Make Me Over,” where teens can request for them or their friends to get style suggestions from the Awesomeness team. Think TLC for teens. Music fans will enjoy “Mindless Takeover” which follows the popular boy band Mindless Behavior, “Kat Graham Road To” featuring “The Vampire Diaries” star on her path to becoming a pop star, and “Greyson Chance Takeover” which shows the singer throughout his world tour.

Sk8 SpotterzBut AwesomenessTV appeals to guys too. “That Was Awesome”…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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