Author Spotlight: 'Going Bovine' By Libba Bray

Today’s Author Spotlight is on Libba Bray who joins us  on the blog tour for her latest novel Going Bovine. A world away from the Gemma Doyle trilogy, Libba introduces us to Cameron, a 16-year-old boy diagnosed with Creutzfeldt-Jakob Disease, aka Mad Cow Disease, and facing certain death. Or is he? A cure and a chance to save the world (long story) may just lie with a punk rock angel named Dulcie if he chooses to accept her mission and set out with his dwarf friend Gonzo. Then again. it all might just be a hallucination conjured up by his disease-riddled mind. Either way (no spoilers here) it’s a crazy, thoroughly enjoyable ride.

Going Bovine is out in book stores now, but we’re giving away a free copy to the first three commenters who share a memory from their teen years where humor helped you get through a difficult time.

going+bovineYpulse: How in the world did the idea for Going Bovine come to you?

Libba Bray: I know! Nutty, right? (pause)
Oh.
You want an answer. Crap. Well, it starts as most books do, with a random assortment of ideas, memories, questions, and too much coffee. Years ago, my mother told me about a man in our hometown who had contracted the human variant of mad cow disease. He saw hallucinations, one of which was a wall of flames that would pop up into his field of vision. I was horrified by that, horrified by the idea of going crazy, of never really knowing what was real or not. And then I thought, “Well, how do we ever really know what’s real or not?” As my son asked, “How do we know if we’re really living our lives or if this is somebody’s dream?” Great question. We don’t know. And that got me to thinking about the nature of existence and all the big questions: Why are we here? Where do we go next? What really matters? How do we assign meaning to our…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I think Dove does the best job of appealing to people my age. Their ads encourage women to love themselves and to build each other up.” –Female, 28, PA

Here’s a weird, but potentially important, app to know: teens are reportedly flocking to YouNow, a live-streaming platform where they hang out with each other, chat, create music, or sleep. (Yes, sleep—there’s even a popular #sleepsquad hashtag that trends at night.) While Meerkat and Periscope have adults’ attention, 70% of YouNow users are under 24-years-old. These young consumers can purchase points on the app they use to tip other users, or to keep their messages at the top of the comment section in a feed. Live-streaming channels on YouNow include #musicians, #dancing, #girls, and #truthordare—and the app says they invest a lot into keeping it a safe space for the teens who love it. (BuzzFeed)

Acura is targeting Millennials with a social media campaign that focuses on the emotion of music and driving. The brand tapped eight up-and-coming artists to create original electronic songs for their newest entry-luxury car. Each track represents one of the eight gears of the new sporty ILX sedan, and as listeners move through the playlist, the music increases in velocity. For Millennials, luxury is no longer strictly defined by whistles and bells, and is shifting to center around authenticity and experience, so highlighting the emotional elements of their product could be a move in the right direction for the brand. The songs are posted on Acura’s Tumblr, where they have reportedly been downloaded seven million times so far. (Ad Age)

Millennials are known for being more progressive and open-minded than previous generations, but what exactly do they think is moral and immoral? A new poll by the Public Religion Research Institute tested their views on various sexual behaviors and found that 42% of 18-34-year-olds believe homosexuality is morally acceptable, which is more than those who believe casual sex is morally acceptable (37%), or sex between teenagers is acceptable (24%). The research says that 38% of this age group believes sex between two adults of the same gender is morally wrong, though we should note that Ypulse’s survey on Millennials’ LGBT views found them to be far more open. (Washington Post)

Millennials love a good deal, and 55% of 18-34-years-olds say they download coupons from coupon websites, compared to 38% of 35-54-year-olds and 21% of those over 54. The digital discount trend is reshaping how online retailers are building their business models. Jet.com, a startup putting itself up against Amazon, offers consumers a small membership fee to receive access to savings. It’s being predicted that while e-commerce becomes the place for discounts, retail locations will become cheaper distribution hubs with well-trained employees shaping stores into “knowledge centers.” (Inc.)

A new wave of digitally savvy models is taking social media and advertising by storm. “The Instagirls,” a title coined by Vogue, are Millennial models like Gigi Hadid, Cara Delevingne, and Karlie Kloss who have been catapulted to fame thanks to their massive social media klout. While models used to have an air of mystery and exclusivity, the trend of being open, candid, and accessible has earned them millions of followers who want to see relatable celebrities. Brands have taken notice, and these young models are achieving both high fashion and commercial success, “a rarity since the supermodel era of the '90s.” (Adweek)

Did you know 73% of Millennials over 18-years-old have shopped at online stores like Amazon or eBay in the past month? This week's Ypulse topline report breaks down stats about where this generation shops and how they approach religion and spirituality. Twice a month, our topline report synthesizes hand-picked, illuminating data points from our most recent survey of Millennials for our Gold subscribers, giving them relevant statistics streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies