Author Spotlight: 'Going Bovine' By Libba Bray

Today’s Author Spotlight is on Libba Bray who joins us  on the blog tour for her latest novel Going Bovine. A world away from the Gemma Doyle trilogy, Libba introduces us to Cameron, a 16-year-old boy diagnosed with Creutzfeldt-Jakob Disease, aka Mad Cow Disease, and facing certain death. Or is he? A cure and a chance to save the world (long story) may just lie with a punk rock angel named Dulcie if he chooses to accept her mission and set out with his dwarf friend Gonzo. Then again. it all might just be a hallucination conjured up by his disease-riddled mind. Either way (no spoilers here) it’s a crazy, thoroughly enjoyable ride.

Going Bovine is out in book stores now, but we’re giving away a free copy to the first three commenters who share a memory from their teen years where humor helped you get through a difficult time.

going+bovineYpulse: How in the world did the idea for Going Bovine come to you?

Libba Bray: I know! Nutty, right? (pause)
Oh.
You want an answer. Crap. Well, it starts as most books do, with a random assortment of ideas, memories, questions, and too much coffee. Years ago, my mother told me about a man in our hometown who had contracted the human variant of mad cow disease. He saw hallucinations, one of which was a wall of flames that would pop up into his field of vision. I was horrified by that, horrified by the idea of going crazy, of never really knowing what was real or not. And then I thought, “Well, how do we ever really know what’s real or not?” As my son asked, “How do we know if we’re really living our lives or if this is somebody’s dream?” Great question. We don’t know. And that got me to thinking about the nature of existence and all the big questions: Why are we here? Where do we go next? What really matters? How do we assign meaning to our…

 
 

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The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

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Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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