ASOS Nixes Airbrushing & Makes The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

ASOS goes viral for showing flaws, an animation about a man not named Steve is trending on Reddit, a viral Tumblr post is ripping apart the “Millennials are killing…” narrative, and more links you’ll want to see before you end out the week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingASOS Bares All and Goes Viral

ASOS has gone Photoshop-free and viral this week. In 2016, the e-commerce fashion retailer took a stance in the body-positive movement, tweeting “Natural is best…We think everyone is beautiful just the way they are!” Now their website reflects that ethos by featuring bikini models sans retouching, baring stretch marks, acne spots, and all. Many are praising the new images, with some Twitter users thanking the retailer for making them feel more accepting of their own bodies and their “tiger stripes.” ASOS isn’t the only retailer embracing The Body Positive trend: Target’s recent swimwear campaign also features models with visible stretch marks, and Victoria’s Secret released a photo of one of their angels without Photoshopping her marks away.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThis Man is Not Named Steve But He’s Going Viral

An animation about a man not named Steve is trending on Reddit r/videos subreddit, racking up over a million views in one day. Created by YouTuber and musician Bill Wurtz, “hi, i’m steve” is a minute-long, “gloriously random animation” about a poorly-drawn stick-figure not named Steve and how he lives his life. The crude imagery and bizarre music that has captured the internet’s attention falls in line with Wurtz’s past viral videos, including the 20-minute-long “history of the entire world, i guess” which has over 25 million views on YouTube.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennials’ Killer Reputation Goes Viral on Tumblr  

Millennials are a generation of killers! Chain restaurants, golf, cereal, marriage, bars of soap, and many other industries have all…

 
 

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The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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