ASOS Nixes Airbrushing & Makes The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

ASOS goes viral for showing flaws, an animation about a man not named Steve is trending on Reddit, a viral Tumblr post is ripping apart the “Millennials are killing…” narrative, and more links you’ll want to see before you end out the week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingASOS Bares All and Goes Viral

ASOS has gone Photoshop-free and viral this week. In 2016, the e-commerce fashion retailer took a stance in the body-positive movement, tweeting “Natural is best…We think everyone is beautiful just the way they are!” Now their website reflects that ethos by featuring bikini models sans retouching, baring stretch marks, acne spots, and all. Many are praising the new images, with some Twitter users thanking the retailer for making them feel more accepting of their own bodies and their “tiger stripes.” ASOS isn’t the only retailer embracing The Body Positive trend: Target’s recent swimwear campaign also features models with visible stretch marks, and Victoria’s Secret released a photo of one of their angels without Photoshopping her marks away.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThis Man is Not Named Steve But He’s Going Viral

An animation about a man not named Steve is trending on Reddit r/videos subreddit, racking up over a million views in one day. Created by YouTuber and musician Bill Wurtz, “hi, i’m steve” is a minute-long, “gloriously random animation” about a poorly-drawn stick-figure not named Steve and how he lives his life. The crude imagery and bizarre music that has captured the internet’s attention falls in line with Wurtz’s past viral videos, including the 20-minute-long “history of the entire world, i guess” which has over 25 million views on YouTube.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennials’ Killer Reputation Goes Viral on Tumblr  

Millennials are a generation of killers! Chain restaurants, golf, cereal, marriage, bars of soap, and many other industries have all…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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