ASOS Nixes Airbrushing & Makes The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

ASOS goes viral for showing flaws, an animation about a man not named Steve is trending on Reddit, a viral Tumblr post is ripping apart the “Millennials are killing…” narrative, and more links you’ll want to see before you end out the week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingASOS Bares All and Goes Viral

ASOS has gone Photoshop-free and viral this week. In 2016, the e-commerce fashion retailer took a stance in the body-positive movement, tweeting “Natural is best…We think everyone is beautiful just the way they are!” Now their website reflects that ethos by featuring bikini models sans retouching, baring stretch marks, acne spots, and all. Many are praising the new images, with some Twitter users thanking the retailer for making them feel more accepting of their own bodies and their “tiger stripes.” ASOS isn’t the only retailer embracing The Body Positive trend: Target’s recent swimwear campaign also features models with visible stretch marks, and Victoria’s Secret released a photo of one of their angels without Photoshopping her marks away.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThis Man is Not Named Steve But He’s Going Viral

An animation about a man not named Steve is trending on Reddit r/videos subreddit, racking up over a million views in one day. Created by YouTuber and musician Bill Wurtz, “hi, i’m steve” is a minute-long, “gloriously random animation” about a poorly-drawn stick-figure not named Steve and how he lives his life. The crude imagery and bizarre music that has captured the internet’s attention falls in line with Wurtz’s past viral videos, including the 20-minute-long “history of the entire world, i guess” which has over 25 million views on YouTube.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennials’ Killer Reputation Goes Viral on Tumblr  

Millennials are a generation of killers! Chain restaurants, golf, cereal, marriage, bars of soap, and many other industries have all…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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