Are These the Next Big Millennial Wedding Trends?

Move over DIY barn weddings and photobooths, these new burgeoning wedding trends might be the next big things in Millennial nuptials…

When we asked Millennials to tell us the biggest wedding trends they’re seeing right now, hashtags, barn/rustic motifs, photo booths, mix and match bridesmaids' dresses, and DIY/Pinterest-inspired aesthetics topped the list. But these are, of course, just the trends that are at their peak, so popular that they’ve become ubiquitous among Millennials getting hitched. Take DIY weddings—they’re not just a major trend here, but among Millennials in the UK as well. Rustic/barn weddings are so trendy that they’ve become the overwhelming standard, with one Millennial woman telling the Washington Post, “If I see another photo of a woman wearing a garland around her head posing with her husband with a beard in the woods, I’m going to throw up.” So now that these Pinterest-favorite wedding details have become widespread, what are the next wedding trends to transform the traditional? Here are five to keep an eye on:

1. Eloping

Eloping is trending, as more Millennials eschew traditional weddings for smaller, cheaper ceremonies. Wedding expenses are at an all-time high, reaching $35,329 last year across the U.S., and some couples are even taking out wedding loans to pay for their guests. Almost nine in ten 18-34-year-olds tell Ypulse they agree that weddings today have become too expensive. Is it any wonder that a far cheaper way of getting hitched is starting to appeal to more couples? Whether it’s dropping by city hall, or inviting a few close friends—or even just a photographer—on a vow exchange getaway, eloping is striking a chord with young, pragmatic, non-traditional couples. Pop-up wedding companies offering “all-inclusive elopement” are one way young people…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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