Are Gen Y Women Poised To Take Over Comedy?

Kaling and DeschanelThis Sunday, Rebel Wilson hosted the 21st MTV Movie Awards, becoming the first female host since 2007 when Jessica Alba took on the task.  During the course of the night, she also won “Best Breakthrough Performance” and “Best Musical Moment” awards for her role as Fat Amy in Pitch Perfect. With a slew of movie roles in the last three years, and rumors of a television show being built around her in her future, Wilson could very well serve as a symbol of a larger shift happening in comedy: the takeover of the Millennial female. 

Looking at the past generation, male Xer comedians like Adam Sandler and Will Farrell, who often were born out of the SNL family, would carry huge franchises and movies with huge fan followings. It seems that Gen Y is not following that pattern. Vulture is wondering where our next male comic superstars are, but they might just be looking at the wrong gender. Instead of male comic headliners, we have a rush of Millennial female helmed comedies like New Girl, Girls, 2 Broke Girls, and The Mindy Project taking over the airwaves. Many of the Gen Y female stars in these shows are also writers or producers of their content, setting the stage for Gen Y female comedians to become the major Hollywood power players of their generation.

A quick rundown of recent TV comedies provides evidence that Gen Y female comedy stars are currently building their empires in Hollywood. Polarizing comedian Whitney Cummings had three different shows on the air in 2012, co-creating and executive producing 2 Broke Girls on CBS, creating, exec-producing and starring in Whitney on NBC, and also starring in her own talk show on E!. 2 Broke Girls, of course, stars two more Gen Y female comic actresses. Meanwhile, Zooey Deschanel doesn’t just star in (hugely Millennial popular) show New Girl

 
 

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Millennial News Feed

Quote of the Day: “Right now, I’m living at home with my parents and completing my education while also working.” –Female, 21, CA

Christmas in September! The toy industry is predicting that 2015 could be the “best year in a decade” and Walmart is getting a jump on the biggest season, starting its Toy Week two weeks earlier than usual. The retailer forecasts the kid-tested toys that will be the biggest sellers, and Star Wars merchandise, food-related toys (for the mini-foodies), and animal themed playthings are all on the list. (MediaPost)

Sensitivity and political correctness are reportedly ruling some college campuses, and some believe that childhood coddling is to blame. Campus rules and guidelines are beginning to instruct avoiding “microaggressions,” small actions or words that are seen as violent or offensive (asking a non-white student “Where were you born,” for example). Some professors are also being asked to use “trigger warnings,” warnings when course material may include violence and abuse that could “trigger” the trauma of a student who experienced something similar in the past. (The Atlantic)

NBC’s American Ninja Warrior has sparked a full on fitness trend. The obstacle course that contestants battle their way through on the show is being replicated in gyms across the country so that anyone can train to be a Ninja Warrior. Some of these gyms have formed a National Ninja League to grow the sport, with Ninja competitions and championships. At the same time, the number of applicants to the show has skyrocketed, going from 5,000 at the end of season 6 to 50,000 at the end of season seven, the most recent. (Racked)

“Who lives in a pineapple under the sea” might soon be the lyrics in a major choreographed stage production. Get ready for The Spongebob Musical! Spongebob Squarepants is coming to Broadway, and a crazy amount of famous musicians are reportedly contributing to the musical score, including Aerosmith, John Legend, and David Bowie. Actors will play the now iconic children’s show characters, with no prosthetics or costumes, and the plot will be an original story that retains the quirkiness of the series. (Mashable)

It feels like a new brand fighting to become the next Chipotle, aka Millennial and teens new fast/fine casual dining favorite, appears every day—and there’s another to add to the list of ones to watch. Indikitch is a fast casual India food eatery that is planning their expansion in Manhattan. They make all-natural GMO-free ingredients a priority, use an assembly-line set-up similar to Chipotle, and pride themselves on non-bland food with spice and heat. (Business Insider)

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

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