App Overload: The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

1. Back to the Future
The Internet of Things (IoT) has infiltrated domestic homes, turning egg cartons into sensory items and allowing objects to communicate with each other. While smart objects at home aim to make life easier, don’t miss IoT integration in the workplace, where it’s not just about things, but about empowering people. Technology will increase productivity by providing assistance for routine tasks and allowing meetings to happen whenever, wherever, and however, an idea that aligns with Millennials’ idea of a flexible work-life balance. 66% of Millennials are also open to wearable devices in the workplace. Good thing, because by 2025, 1 trillion devices are estimated to be connected worldwide.
 
2. Superheroines Catching Fire
Strong female comic book characters and superheroines are at the forefront of Millennial media, and we let you know how fans are speaking up to put Wonder Woman, Black Widow, and Hit Girl in starring roles. Though production power ultimately falls to movie execs, fans pay tribute with their wallets, so don’t miss media chatter that The Hunger Games’ second installment Catching Fire may beat the first film at the box office by a longshot. The film celebrates Katniss, the lead, for her tenacity, and has also inspired a surge in interest for archery, her signature skill.
 
3. Drinks Drop the Beat
We let you know that luxury is being turned on its side in favor adventure and authenticity when it comes to the tastes of drinking age Millennials, so don’t miss AR Mixer, an app being developed to infuse augmented reality with alcohol to make every drink a hit. Users can…

 
 

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Millennial News Feed

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

How has the recession made Millennials reject capitalism? According to a Harvard University survey, 51% of 18-29-year-olds say they do not support capitalism, but it may be that young voters are essentially frustrated by the “flaws of free markets.” When asked about socialism, only 33% said they were in support of the alternative system, making the analysis of the data complex. It is also unclear how the Millennials surveyed define capitalism, since the meaning has shifted throughout the years. According to one pollster, the term once meant freedom from totalitarian regimes, but is now blamed for the financial crisis. (Washington Post

Financial technology startups are narrowing their focus to keep Silicon Valley interested. It is no longer enough for a young company to disrupt the financial industry, they need to think niche to stand out from the competition. Financial start-up Pave targets consumers with a lack of credit history, like college students. Promise Financial provides loans specifically for weddings (which 74% of 18-33-year-olds say have become too expensive), and has partnered with over 100 wedding venues and vendors to offer loans when major purchases are being made. (Wall Street Journal

Luxury brands are looking towards the future by focusing in on Millennials. The generation has the potential to be the largest spending group in history, and by 2020 the oldest Millennials will be entering their peak earning years. To prepare, luxury brands are shifting to cater to the generation who values “über-luxe” travel over costly jewelry, shoes, and bags. Brands are turning to new influencers—from the Instagram-famous to video game characters— to form relationships with Millennials before they become the core luxury demographic. (WWD

GE has created an unexpected product to attract Millennial engineers: hot sauce. In partnership with thrillist and High River Sauces, the company has introduced the limited edition 10^32 Kelvin—named after the temperature that “scientists believe all matter ceases to exist.” The sauce combines the two hottest peppers in the world, and is made to get the attention of young applicants who may be more inclined to work for a “trendier” company. There is no doubt that hot sauce is a major trend: one market research firm predicts that by 2020 popular sauces will earn $632 million in new sales. (Fox News

An exclusive club called Magnises is “targeting Millennials and brands, wallets and insecurities.” We first told you about Magnises as a start-up targeting high earning Millennials, and since then it has branched out as a community-focused platform joining the ranks of WeLive and Soho House. Playing off Millennials’ struggle to form connections, the company wants to bring “the benefits of an online social network immediacy, convenience, interactivity—into the real world,” through member-only and sponsored events. They are expecting $5 million in revenue this year, with the  majority coming from brands. (Racked

Quote of the Day: “When shopping for a home, my must-have is an in-law suite.”—Male, 23, DE

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