App Overload: The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

1. Back to the Future
The Internet of Things (IoT) has infiltrated domestic homes, turning egg cartons into sensory items and allowing objects to communicate with each other. While smart objects at home aim to make life easier, don’t miss IoT integration in the workplace, where it’s not just about things, but about empowering people. Technology will increase productivity by providing assistance for routine tasks and allowing meetings to happen whenever, wherever, and however, an idea that aligns with Millennials’ idea of a flexible work-life balance. 66% of Millennials are also open to wearable devices in the workplace. Good thing, because by 2025, 1 trillion devices are estimated to be connected worldwide.
 
2. Superheroines Catching Fire
Strong female comic book characters and superheroines are at the forefront of Millennial media, and we let you know how fans are speaking up to put Wonder Woman, Black Widow, and Hit Girl in starring roles. Though production power ultimately falls to movie execs, fans pay tribute with their wallets, so don’t miss media chatter that The Hunger Games’ second installment Catching Fire may beat the first film at the box office by a longshot. The film celebrates Katniss, the lead, for her tenacity, and has also inspired a surge in interest for archery, her signature skill.
 
3. Drinks Drop the Beat
We let you know that luxury is being turned on its side in favor adventure and authenticity when it comes to the tastes of drinking age Millennials, so don’t miss AR Mixer, an app being developed to infuse augmented reality with alcohol to make every drink a hit. Users can…

 
 

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Millennial News Feed

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

We’ve seen everyone from food startups to fast-food chains label their food “artisanal” to appeal to Millennials—and there is good reason. It turns out there is generation gap when it comes to consumers’ reaction to “artisanal” and “craft.”  Millennials are more likely than older consumers to say that the labels “handmade/handcrafted, “craft,” and “small batch” tell them a product is high quality, and also more likely to say that descriptors like “artisan/artisanal” have some influence on their purchases. (MediaPost)

To sell wine to Millennials, brands have had to drop the exclusivity and embrace a more unpretentious attitude. Sparkling wine brand Chandon is relying on Instagram to get their bubbly message across to young females, making it their top social platform, over Pinterest. Their colorful, summertime images, featuring captions like “Today calls for Rosé,” are a part of their effort to get sparkling wine “out of the holiday rut.” (Digiday)

Older generations who hear about anonymous apps like Whisper and YikYak why have one main question: why? Question and answer site Ask.fm’s recent study asked them, and found that 40% of 13-18-year-olds said anonymity online allows them to talk about difficult topics—only 4% said they would talk about the same things if their name was being used. (IBT)

New parents will do just about anything to get their kid(s) to go to sleep, as one self-published book is proving. The picture book The Rabbit Who Wants to Fall Asleep made the Amazon bestseller list by claiming to put children straight to sleep. Sales skyrocketed quickly, going from selling just 324 copies on August 16th, to 29,000 at the end of last week. It’s rumored that Random House has bought the rights to the miracle book. (Publisher’s Weekly)

Restoration Hardware is going after the teens “who ha[ve] everything.” Their new high-end post-childhood line RH Teen includes chandeliers, and fine art photography, and the brand hopes to capture young consumers as they are finding their own identity and becoming independent as decorators of their space. Unlike some brands, who are co-creating their products and marketing with young consumers, Restoration chose to launch RH Teen without focus groups or studies. (WSJ)

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

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