And Gen Z’s & Millennials’ Favorite Candy Is…

They might be known for their all-natural cravings, but these generations also indulge, and with the time of year for some of their biggest food splurges right around the corner we asked Gen Zs and Millennials to tell us what their favorite candy is right now…

We’ve said it before—young consumers’ interest in healthy eating is a complex one. Yes, there is no doubt that they want to eat healthy: a Ypulse monthly survey found that 64% of 13-34-year-olds say they care about their health and being healthy, and 62% say that overall, they have a healthy diet. These desires are clearly at the root of the healthified fast food trend, and the growth of the all-natural food industry. But these generations are also celebrating all kinds of foods, and prioritize taste above all: 68% say they care more about how foods taste than how healthy they are. Ypulse’s research has also shown 84% of 13-34-year-olds say they let themselves indulge in unhealthy food. This is the group that lines up for cronuts, over-the-top milkshakes, and demanded that McDonald’s make their McMuffin available all day. What they’re looking for is brand variety—options that allow them to eat nutritious meals that are as quick and portable as traditional fast-food, and those that let them indulge in the darker side of the food pyramid. You don’t have to do both, but you do need to do one of them very well. 

Take snacking as one example. Hershey’s is counting on Millennials’ love of snacking to boost their sales. Despite the generation’s “reputation for healthy meals,” Bernstein Research predicts Hershey’s will continue to see success with young consumers because “snacks are holding up much better than center-of-plate or meal-based categories.” While good-for-you snacks like fruit and salads are the fastest growing segments,…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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