And Gen Z’s & Millennials’ Favorite Candy Is…

They might be known for their all-natural cravings, but these generations also indulge, and with the time of year for some of their biggest food splurges right around the corner we asked Gen Zs and Millennials to tell us what their favorite candy is right now…

We’ve said it before—young consumers’ interest in healthy eating is a complex one. Yes, there is no doubt that they want to eat healthy: a Ypulse monthly survey found that 64% of 13-34-year-olds say they care about their health and being healthy, and 62% say that overall, they have a healthy diet. These desires are clearly at the root of the healthified fast food trend, and the growth of the all-natural food industry. But these generations are also celebrating all kinds of foods, and prioritize taste above all: 68% say they care more about how foods taste than how healthy they are. Ypulse’s research has also shown 84% of 13-34-year-olds say they let themselves indulge in unhealthy food. This is the group that lines up for cronuts, over-the-top milkshakes, and demanded that McDonald’s make their McMuffin available all day. What they’re looking for is brand variety—options that allow them to eat nutritious meals that are as quick and portable as traditional fast-food, and those that let them indulge in the darker side of the food pyramid. You don’t have to do both, but you do need to do one of them very well. 

Take snacking as one example. Hershey’s is counting on Millennials’ love of snacking to boost their sales. Despite the generation’s “reputation for healthy meals,” Bernstein Research predicts Hershey’s will continue to see success with young consumers because “snacks are holding up much better than center-of-plate or meal-based categories.” While good-for-you snacks like fruit and salads are the fastest growing segments,…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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