And Gen Z’s & Millennials’ Favorite Candy Is…

They might be known for their all-natural cravings, but these generations also indulge, and with the time of year for some of their biggest food splurges right around the corner we asked Gen Zs and Millennials to tell us what their favorite candy is right now…

We’ve said it before—young consumers’ interest in healthy eating is a complex one. Yes, there is no doubt that they want to eat healthy: a Ypulse monthly survey found that 64% of 13-34-year-olds say they care about their health and being healthy, and 62% say that overall, they have a healthy diet. These desires are clearly at the root of the healthified fast food trend, and the growth of the all-natural food industry. But these generations are also celebrating all kinds of foods, and prioritize taste above all: 68% say they care more about how foods taste than how healthy they are. Ypulse’s research has also shown 84% of 13-34-year-olds say they let themselves indulge in unhealthy food. This is the group that lines up for cronuts, over-the-top milkshakes, and demanded that McDonald’s make their McMuffin available all day. What they’re looking for is brand variety—options that allow them to eat nutritious meals that are as quick and portable as traditional fast-food, and those that let them indulge in the darker side of the food pyramid. You don’t have to do both, but you do need to do one of them very well. 

Take snacking as one example. Hershey’s is counting on Millennials’ love of snacking to boost their sales. Despite the generation’s “reputation for healthy meals,” Bernstein Research predicts Hershey’s will continue to see success with young consumers because “snacks are holding up much better than center-of-plate or meal-based categories.” While good-for-you snacks like fruit and salads are the fastest growing segments,…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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