And Gen Z’s & Millennials’ Favorite Candy Is…

They might be known for their all-natural cravings, but these generations also indulge, and with the time of year for some of their biggest food splurges right around the corner we asked Gen Zs and Millennials to tell us what their favorite candy is right now…

We’ve said it before—young consumers’ interest in healthy eating is a complex one. Yes, there is no doubt that they want to eat healthy: a Ypulse monthly survey found that 64% of 13-34-year-olds say they care about their health and being healthy, and 62% say that overall, they have a healthy diet. These desires are clearly at the root of the healthified fast food trend, and the growth of the all-natural food industry. But these generations are also celebrating all kinds of foods, and prioritize taste above all: 68% say they care more about how foods taste than how healthy they are. Ypulse’s research has also shown 84% of 13-34-year-olds say they let themselves indulge in unhealthy food. This is the group that lines up for cronuts, over-the-top milkshakes, and demanded that McDonald’s make their McMuffin available all day. What they’re looking for is brand variety—options that allow them to eat nutritious meals that are as quick and portable as traditional fast-food, and those that let them indulge in the darker side of the food pyramid. You don’t have to do both, but you do need to do one of them very well. 

Take snacking as one example. Hershey’s is counting on Millennials’ love of snacking to boost their sales. Despite the generation’s “reputation for healthy meals,” Bernstein Research predicts Hershey’s will continue to see success with young consumers because “snacks are holding up much better than center-of-plate or meal-based categories.” While good-for-you snacks like fruit and salads are the fastest growing segments,…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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