A Themed Education: Q&A with The Bronx Academy of Letters

The state of public schools in the U.S. has become a public social cause, and a topic of great debate, in recent years. The school system shaping Millennials and post-Millennials has been called broken by some, but the solutions are less clear. Some champion charter schools as the future of the education system, others suggest banning private schools, and recently emphasizing early education by making it a part of the public system, has been held up as a possible solution.

The Urban Assembly Bronx Academy of Letters was founded in 2003 during the “small schools movement,” a period of time that larger public schools were being sized down into more manageable organizations with focused curriculums. According to the NYTimes, since 2002 NYC has closed or started a phase out of 63 public high schools, and opened 337 in their place—many of them small themed schools. Today, the movement is continued in a slightly different way, and recently some large schools have been reorganized to house several smaller themed schools all under one roof. Themed educations, schools that focus their curriculums on one particular topic, have been happening all over the country and are one of the educational forces influencing some of the next generation.

The Bronx Academy of Letters is celebrating its 10th birthday, and we were able to sit down with the school’s Executive Director Carrie Angoff and Board President Toni Bernstein, two of the Academy of Letters Advisory Board members, to hear about the obstacles that young and underprivileged Millennials and post-Millennials are facing, and how one school has been working to fix the problem over the last decade.

 

Tell us a little bit about the ethos of the school. How is it different?

Toni: At the time [it was founded], there were these giant, very…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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