A New Viral Starbucks Cup is Here on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Starbucks has unveiled new spring-themed cups (to mixed responses), a campaign from upcoming film Ghost in the Shell backfires, a Millennial woman standing up against racial abuse is being called a hero, and more links that are trending right now…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA New Viral Starbucks Cup is Here!

For the first time ever, Starbucks is debuting limited-edition spring-themed cups, and as expected they’re already generating plenty of buzz online. The retailer has run into trouble in the recent years for their holiday cups with a more minimalist design, with many debating whether the lack of Christmas symbols was an attack on Christianity. Their new cups sport a clean aesthetic, coming in three pastel colors inspired by Pantone’s spring trends. Instead of the famous logo, each cup has an empty white circle for customers to decorate themselves, or a simple doodle to inspire creativity. Internet response so far has generated mixed emotions, with many anticipating potential backlash.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingGhost in the Shell’s Campaign Backfires

Soon to be released film Ghost in the Shell has sparked outrage over whitewashing thanks to its casting of Scarlett Johansson as an Asian character, and critics have highjacked the movie’s latest campaign to express their displeasure. A new promotional video showcasing Johansson’s character is leading viewers to a site where they can create meme-like images with the film’s tagline. The prompt has led to a viral response, with many using the opportunity to speak out against the film with messages calling out the casting. One Twitter user who uploaded her creations—including one with a picture of Johansson and the caption “I am not Japanese”—has been retweeted over 6,000 times and liked by over 8,000.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingInternet Hails Millennial Woman On NYC Subway

A video of a young woman standing up…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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