A New Viral Starbucks Cup is Here on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Starbucks has unveiled new spring-themed cups (to mixed responses), a campaign from upcoming film Ghost in the Shell backfires, a Millennial woman standing up against racial abuse is being called a hero, and more links that are trending right now…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA New Viral Starbucks Cup is Here!

For the first time ever, Starbucks is debuting limited-edition spring-themed cups, and as expected they’re already generating plenty of buzz online. The retailer has run into trouble in the recent years for their holiday cups with a more minimalist design, with many debating whether the lack of Christmas symbols was an attack on Christianity. Their new cups sport a clean aesthetic, coming in three pastel colors inspired by Pantone’s spring trends. Instead of the famous logo, each cup has an empty white circle for customers to decorate themselves, or a simple doodle to inspire creativity. Internet response so far has generated mixed emotions, with many anticipating potential backlash.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingGhost in the Shell’s Campaign Backfires

Soon to be released film Ghost in the Shell has sparked outrage over whitewashing thanks to its casting of Scarlett Johansson as an Asian character, and critics have highjacked the movie’s latest campaign to express their displeasure. A new promotional video showcasing Johansson’s character is leading viewers to a site where they can create meme-like images with the film’s tagline. The prompt has led to a viral response, with many using the opportunity to speak out against the film with messages calling out the casting. One Twitter user who uploaded her creations—including one with a picture of Johansson and the caption “I am not Japanese”—has been retweeted over 6,000 times and liked by over 8,000.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingInternet Hails Millennial Woman On NYC Subway

A video of a young woman standing up…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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