A Match Made in Media: The Friday Don’t Miss List

We've rounded up what made it into Millennial newsfeeds this week, and why these trending topics matter to them. Don't miss it!

1. Twitter Teasers to Boost Cable Viewers
Twitter has undoubtedly changed TV viewing with a second-screen experience that heightens engagement and revamps marketing efforts, so don’t miss this week’s Twitter integration of Mob City, a TNT original series. The feed on @MobCityTNT unfolded the script in tweets and Vines and took followers up to a turning point in the show’s premiere episode, prompting them to tune in on Wednesday night for a cliffhanger reveal. Using Twitter as a pre-show teaser builds initial buzz among fans and prompts organic Twitter activity surrounding the show in the future.

2. Publish Like a Pro
It has never been easier for Millennials to string high quality visuals together to tell their story—on their mobile devices no less. These new apps turn Millennials into actors, directors, and editors, so why not magazine publishers? Don’t miss Readymag, “the simplest & most elegant web publishing tool.” The digital magazine creator makes it all too simple to create winning designs and share them with others, offering a new platform to turn blogs, photographs, and presentations into online publications.

3. The Mandela Generation
Yesterday’s Essentials revealed disillusionment among Millennials in the U.S. for Obamacare and for the president himself, but don’t miss the surge in political pride worldwide in remembering Nelson Mandela, the revolutionary leader who passed away yesterday. Mandela inspired true change, and specifically in South Africa, he created a new world for young Millennials, named the "Mandela Generation," who will be the first to grow up in South Africa’s democratic nation. Quotes from 12-13-year-olds show extreme…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies