A Match Made in Media: The Friday Don’t Miss List

We've rounded up what made it into Millennial newsfeeds this week, and why these trending topics matter to them. Don't miss it!

1. Twitter Teasers to Boost Cable Viewers
Twitter has undoubtedly changed TV viewing with a second-screen experience that heightens engagement and revamps marketing efforts, so don’t miss this week’s Twitter integration of Mob City, a TNT original series. The feed on @MobCityTNT unfolded the script in tweets and Vines and took followers up to a turning point in the show’s premiere episode, prompting them to tune in on Wednesday night for a cliffhanger reveal. Using Twitter as a pre-show teaser builds initial buzz among fans and prompts organic Twitter activity surrounding the show in the future.

2. Publish Like a Pro
It has never been easier for Millennials to string high quality visuals together to tell their story—on their mobile devices no less. These new apps turn Millennials into actors, directors, and editors, so why not magazine publishers? Don’t miss Readymag, “the simplest & most elegant web publishing tool.” The digital magazine creator makes it all too simple to create winning designs and share them with others, offering a new platform to turn blogs, photographs, and presentations into online publications.

3. The Mandela Generation
Yesterday’s Essentials revealed disillusionment among Millennials in the U.S. for Obamacare and for the president himself, but don’t miss the surge in political pride worldwide in remembering Nelson Mandela, the revolutionary leader who passed away yesterday. Mandela inspired true change, and specifically in South Africa, he created a new world for young Millennials, named the "Mandela Generation," who will be the first to grow up in South Africa’s democratic nation. Quotes from 12-13-year-olds show extreme…

 
 
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Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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