A Gen X Perspective of the Working Millennial

Today's post comes from Dan Coates, President of Ypulse. As President of a youth market research company and father of two Millennials, Dan has plenty of experience with this generation. Below, he gives his perspective on what Millennials are really like to work with and gives them some advice to help guide their way.

MILLENNIALS IN THE WORKPLACE

No matter what generation you belong to, you'll never forget your first job.  That time when there is nothing but potential and possibilities.  You're young, energetic, determined and the simple fact is that, at this early juncture, hopes outnumber disappointments.  Freshly minted.  Bright eyed.

While we X'ers and Boomers like to tease, the fact of the matter is that we're all jealous as hell.  While experience is merely a by-product of age, youth is fleeting and those of us that let it slip away unnoticed realize that we're never getting it back. Less than a quarter of our organization is comprised of non-Millennials. 

We X'ers would love to tell you how awful it was when we entered the workplace, but it's hard not to see that, following the great recession, you Millennials have been dealt a pretty dirty hand.  Try to think of this as more of a temporary setback than a defining moment. 

While I'd strongly recommend Lindsay Pollack's book, Getting from College to Career as great advice on how to get your first job and Neil Howe and Reena Nadler's Millennials in the Workplace as a primer for where your generation fits in, here's some inter-generational advice as to what to consider once you've gotten in the door:

1. It's Not About You:  I know, I know.  You're really focused on you right now.  Totally understandable.  You've spent years learning and studying.  You want to flex those muscles.  You have student…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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