A Gen X Perspective of the Working Millennial

Today's post comes from Dan Coates, President of Ypulse. As President of a youth market research company and father of two Millennials, Dan has plenty of experience with this generation. Below, he gives his perspective on what Millennials are really like to work with and gives them some advice to help guide their way.

MILLENNIALS IN THE WORKPLACE

No matter what generation you belong to, you'll never forget your first job.  That time when there is nothing but potential and possibilities.  You're young, energetic, determined and the simple fact is that, at this early juncture, hopes outnumber disappointments.  Freshly minted.  Bright eyed.

While we X'ers and Boomers like to tease, the fact of the matter is that we're all jealous as hell.  While experience is merely a by-product of age, youth is fleeting and those of us that let it slip away unnoticed realize that we're never getting it back. Less than a quarter of our organization is comprised of non-Millennials. 

We X'ers would love to tell you how awful it was when we entered the workplace, but it's hard not to see that, following the great recession, you Millennials have been dealt a pretty dirty hand.  Try to think of this as more of a temporary setback than a defining moment. 

While I'd strongly recommend Lindsay Pollack's book, Getting from College to Career as great advice on how to get your first job and Neil Howe and Reena Nadler's Millennials in the Workplace as a primer for where your generation fits in, here's some inter-generational advice as to what to consider once you've gotten in the door:

1. It's Not About You:  I know, I know.  You're really focused on you right now.  Totally understandable.  You've spent years learning and studying.  You want to flex those muscles.  You have student…

 
 

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Millennial News Feed

Quote of the Day: “Music plays a very important part in my life, especially since Beyoncé is my favorite artist. Her music helps me get through things.” –Male, 14, IL 

Millennials’ wanderlust is no secret, and Ypulse’s May monthly survey found that 72% of 13-32-year-olds are interested in travel. How they travel may be different from previous generations though. A study by Marriott Rewards Credit Card found that 84% of 18-34-year-olds would travel to participate in volunteer activities, compared to 68% of Xers and 51% of Boomers. Younger travelers are also more likely to seek out adventurous activities, and cultural hot spots. (Business Wire)

Short-form video has become more important than ever, and “YouTube alone” may not be enough to capture Millennial and teens’ attention. Short content like six-second Vine videos appeal to young consumers who are overwhelmed with content options, and want to easily share what they see. Brands that create “succinct, punchy, and memorable” clips can stand out—4% of the top 100 tracked Vine videos is already branded content. (Marketing Magazine)

Taco Bell and Pizza Hut are going “natural” to appeal to health-conscious young consumers. The chains have announced that they’ll be eliminating artificial colors and chemical ingredients from menus in the coming months, including dyes and high fructose corn syrup. The move continues the trend of big food brands incorporating fresher and less processed ingredients, and attempting to appeal to Millennials’ dining preferences. (Mashable)

It’s graduation season, which means that thousands of diploma-toting Millennials will be coming face to face with their student loan debt. Earnest is a startup that wants to help them deal with it, and navigate a system that “isn’t built right.” The site helps members to refinance and manage all of their loans to reduce their payments and create a payment schedule in just a few clicks. (Fast Company)

Minecraft has become wildly popular with young consumers, so it only makes sense that other brands would want a piece of their virtual building action. Lego may be building a Minecraft rival, called “Lego Worlds” where players can create and explore a digital universe made, we would assume, with Legos. Speculation is that more information about the project, which has only been spotted on current Lego instructions, could come out at next month’s E3 conference. (The Next Web)

Are Millennials and teens watching more streaming than cable? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-olds nationwide. Our Silver and Gold subscribers get access to regularly updated charts following their media consumption. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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