A Gen X Perspective of the Working Millennial

Today's post comes from Dan Coates, President of Ypulse. As President of a youth market research company and father of two Millennials, Dan has plenty of experience with this generation. Below, he gives his perspective on what Millennials are really like to work with and gives them some advice to help guide their way.

MILLENNIALS IN THE WORKPLACE

No matter what generation you belong to, you'll never forget your first job.  That time when there is nothing but potential and possibilities.  You're young, energetic, determined and the simple fact is that, at this early juncture, hopes outnumber disappointments.  Freshly minted.  Bright eyed.

While we X'ers and Boomers like to tease, the fact of the matter is that we're all jealous as hell.  While experience is merely a by-product of age, youth is fleeting and those of us that let it slip away unnoticed realize that we're never getting it back. Less than a quarter of our organization is comprised of non-Millennials. 

We X'ers would love to tell you how awful it was when we entered the workplace, but it's hard not to see that, following the great recession, you Millennials have been dealt a pretty dirty hand.  Try to think of this as more of a temporary setback than a defining moment. 

While I'd strongly recommend Lindsay Pollack's book, Getting from College to Career as great advice on how to get your first job and Neil Howe and Reena Nadler's Millennials in the Workplace as a primer for where your generation fits in, here's some inter-generational advice as to what to consider once you've gotten in the door:

1. It's Not About You:  I know, I know.  You're really focused on you right now.  Totally understandable.  You've spent years learning and studying.  You want to flex those muscles.  You have student…

 
 

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The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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