A Gen X Perspective of the Working Millennial

Today's post comes from Dan Coates, President of Ypulse. As President of a youth market research company and father of two Millennials, Dan has plenty of experience with this generation. Below, he gives his perspective on what Millennials are really like to work with and gives them some advice to help guide their way.

MILLENNIALS IN THE WORKPLACE

No matter what generation you belong to, you'll never forget your first job.  That time when there is nothing but potential and possibilities.  You're young, energetic, determined and the simple fact is that, at this early juncture, hopes outnumber disappointments.  Freshly minted.  Bright eyed.

While we X'ers and Boomers like to tease, the fact of the matter is that we're all jealous as hell.  While experience is merely a by-product of age, youth is fleeting and those of us that let it slip away unnoticed realize that we're never getting it back. Less than a quarter of our organization is comprised of non-Millennials. 

We X'ers would love to tell you how awful it was when we entered the workplace, but it's hard not to see that, following the great recession, you Millennials have been dealt a pretty dirty hand.  Try to think of this as more of a temporary setback than a defining moment. 

While I'd strongly recommend Lindsay Pollack's book, Getting from College to Career as great advice on how to get your first job and Neil Howe and Reena Nadler's Millennials in the Workplace as a primer for where your generation fits in, here's some inter-generational advice as to what to consider once you've gotten in the door:

1. It's Not About You:  I know, I know.  You're really focused on you right now.  Totally understandable.  You've spent years learning and studying.  You want to flex those muscles.  You have student…

 
 

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Millennial News Feed

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

This year’s Olympics will be the most social yet—thanks to the digital generation. According to a study, Facebook will be the leading platform adults use converse during the event, but 35% of 18-24-year-olds and 19% of 25-34-year-olds plan to use Snapchat to share Olympic content. Compared to other age groups, Millennials will be two times more interested in human-interest stories and meme-worthy moments during the event. (Business Wire

Promposals aren't just a viral trend, they are now the most expensive prom cost for some. A study by Visa Inc. has found that an American household spends an average of $324 on promposing, and parents are increasingly footing the bill: In 2015, parents paid for up to 73% in of prom costs, up from 56% in 2014. Companies like The Heart Bandits are cashing in on the trend by charging upwards of $1000 to plan promposals, and brands are as well: Men’s Wearhouse Inc. declared March 11th promposal day on social media to sell tuxes for the occasion. (Bloomberg

Gap Inc. has launched a new athleisure line for children ages six to 14, bringing the high-fashion workout trend to the pre-teen set. Athleta Girl, an extension of the activewear brand Athleta, is categorized by activities like “run,” ”yoga and studio,” and “swim.” According to the fitness brand, the label was in demand: “A girls’ line is something our customers have been asking for. Girls today want to dress sporty. They are living more active lives.” Marketing and design for the line is leaning on girl power, with graphic tees showing off slogans like "Dream crazy big." (JezebelRacked)

As esports continues to grow, brands are figuring out to how to tap into the potential marketing goldmine. This year the global esports market will make $463 million, and will reportedly rake in $1.1 billion in 2019. Brands have begun sponsoring teams by adding their logos to players’ jerseys or hats, but they could potentially expand to leagues in the future. The key to effective branding will be “genuinely offering something new or valuable to the audience.” (VentureBeat)  

Can a brand create online influencers? In an approach that could be described as “reverse influencer marketing,” Mars is attempting to revive the classic candy bar 3 Musketeers with young consumers through a digital-only campaign featuring the “Musketeens”—three unknowns they want to turn into YouTube stars. The teens look and act like established YouTube influencers, and have been able to garner 400,000 video views. But the response has been split, with a large portion of users calling out the videos as annoying ads. (Digiday

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

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