A Different Side of Global Millennials: The Friday Don’t Miss List

This week we're following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.

1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
 
2.  A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
 
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can "bundle" their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Amazon, because it's so convenient. I can order things on Prime with just a few clicks.”—Female, 27, PA 

For the first time, YouTube has been named as kids’ favorite brand. Market research looking at brand awareness, love, and popularity, and found that the content-sharing platform is the top ranked brand among 6-12-year-olds. Beating out Oreo, M&M’s, and Hershey’s—and media brands like Disney and Nickelodeon—YouTube made its way to the top from seventh place last year because “user-generated content is relatable and aspirational.” Parents weren’t far behind in their approval: YouTube came in 13th on their ranked brand list and 94% say they love or like the brand. (MediaPost)

Specialty backpacks and old-school sandals are trending for back-to-school shopping. Google’s analysis of searches and YouTube traffic reveals that although Herschel’s backpack dominated last year, “the top five [backpacks] for 2016 cover a wider range of styles and functionality.” The most searched backpack this year is from Victoria Secret’s Pink brand, and the second most searched is from Sprayground, which is known for their bold designs and celebrity collaborations. For most popular shoes, Birkenstocks takes the lead for the third year in a row, with search traffic rising 46% from last year. (Adweek

Coffee retailers are capitalizing on Millennials’ cold brew obsession. Cold brew—coffee made through a more complex “extraction method to get more nuanced bean flavors that lack the typical acidity and bitterness of a regular cup of Joe”— has trended thanks to young consumers’ love for iced coffee and authenticity. Sales have increased by 115% from 2014-2015, resulting in $7.9 million in revenue, and brands have taken notice. Dunkin Donuts’s play for “Starbucks-loving Millennials” includes adding cold brew coffee to locations nationwide. (BarkleyCNBC

About a third of 18-34-year-olds are still living at home, but it’s more likely to be happening in certain states. According to 2014 census data, New Jersey has the highest population of Millennials living with their parents at 43.9%. Connecticut and New York followed with 38.8% and 37.4% respectively, signifying the the trend is mostly happening within states that have more expensive rental markets. The lowest rates are where “land is plentiful and people are scarce:” North Dakota had 15.7% of young adults living at home and Wyoming had 18.7%. (Curbed NY)

A popular Snapchat series is making its way to the TV screen. Comedy Central’s Swag-A-Saurus With James Davis became the network’s most watched series on their standalone Snapchat Discover channel.  The digital hit features Davis explaining slang terms like ‘Bye, Felicia’ and ‘Looking Friday,’ and by January 2017 it will become its own TV show bringing together “urban and mainstream comedy.” Davis promises the show will be “lit,” and says he’s “excited to work with a network that embraces [his] point-of-view and purpose-driven comedy.” (Tubefilter

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

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