A Different Side of Global Millennials: The Friday Don’t Miss List

This week we're following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.

1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
 
2.  A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
 
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can "bundle" their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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