Na na na-na-na; the opening credits to Nickelodeonâs hit 90s show âClarissa Explains It Allâ (1991-1994) begins. A teenage Melissa Joan Hart pops up onscreen in a crop top and high ponytail as retro graphics and the all too familiar theme song introduces an episode of one of Gen Yâs favorite shows. Comfort TV is back in all its glory for todayâs college students and 20-somethings to enjoy. Crop tops are cool again, but even more popular is this retro programming. In fact, itâs âall that!â
Last week, Nickelodeon debuted âThe 90s Are All That,â its wildly successful new programming block, where hit shows from âthe good old daysâ are played weekdays from 12am â 4am. The name refers to the networkâs sketch comedy show âAll Thatâ (1994-2005) and couldnât be more fitting. After one night, it became evident that this late night block of 90s shows â which currently includes âAll That,â âKenan & Kelâ (1996-2000), âClarissa Explains It All,â and âDougâ (1991-1994) â is the best idea since orange soda. Nickelodeon currently leads with 7-17 year olds, but this addition marks a major change in attracting young adults.
During the programming blockâs premiere on Monday, July 25, âThe 90sâ reached ratings 850% higher than the channelâs previous average in the 12am â 2am block according to Nielsen MediaÂ Research. All four shows in the lineup were among the top 10 programs on basic cable for the night, averaging 555,000 total viewers. Millennials tend to stay up late, so they’re grateful for this alternative to late night talk shows.
Moreover, Nickelodeon referencesÂ flooded the Twittersphere earning the network an impressive 20 worldwide trending topics. âThe 90s Are All Thatâ Facebook page reached 200,000 fans overnight, double what…