Questions With A 23-Year-Old: Bryan Spencer

Want to know what's on Millennials' minds? We chat with them in our frequent feature "Questions With a Millennial" to provide you with answers and insight. In today's edition, we spoke with Bryan Spencer, a 23-year-old currently living in China.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. iPhone
2. Kindle Fire
3. Credit Card
4. Amazon.com
5. Running shoes (Asics)

How do you typically watch TV? On a set or streaming? Alone or with family or friends? 

I usually stream TV — generally alone, but if a show is popular (“Walking Dead,” “Homeland,” “Game of Thrones,” “Office” … I could go on for a while!) I will watch it with friends on a TV set.

What's your preferred social network and why?

I like Facebook because I can chat with my friends back home. I generally use “WeChat,” an iPhone app that connects to the Chinese social network QQ … it’s cheaper than texting and all my friends here in China use it

About how often do you check your cellphone?

It would probably be easier to say how often I’m not looking at it! I generally just check for messages/emails and don’t surf the Internet on it very often or play games.Bryan 

What's the last thing you watched on YouTube?

The Vice Presidential Debate

How do you typically consume news, if at all?

I consume news online unless I’m taking the train or flying, and in that case, I’ll grab a paper. In terms of websites, I read The Atlantic, Economist, WSJ, CNN, and BBC. I also like news aggregators such as Reddit, and of course I watch “The Daily Show.”

What brand do you think really understands your generation and why?

I may be cheating because this is such an easy answer, but...Apple. People pay a premium for the brand because of Apple’s marketing and influence.
 

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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