6 Stats on Millennial Cooking

Has cooking become a lost art? Not according to Millennials, who tell us they prefer to be in the kitchen and are hungry to learn more about cooking. We’ve got six stats that outline their culinary behavior…

This week, a headline declaring that cooking is a lost art cited Millennials’ tendency to cook simple meals, eat leftovers, snack, and dine out more than older generations as reasons that cooking is on the decline—but what would Millennials have to say about that? According to Ypulse’s research, cooking is a passion for the generation: almost four in five 18-34-year-olds say they like to cook, nine in ten say they want to learn to cook better, and almost three in five say that cooking is one of their favorite things to do. When we asked them about their biggest hobbies, cooking made the top ten list. Cooking/baking was also on both lists of what Millennial males and females are passionate about right now. One 29-year-old male from North Carolina told us, “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.” Though they might be cooking different foods, in different ways, to this generation cooking is far from a lost art—it’s an art they’re excited to find out more about.

So how many are actually cooking, and what are they up to in the kitchen? Our recent Ypulse monthly survey explored their culinary behavior and preferences, and we’ve boiled it all down (sorry) into six stats:

1. Over half of 18-34-year-olds say they do all or most of the food prep in their home.

The majority of Millennials are cooking at home, with over half (54%) of 18-34-year-olds reporting that they typically do all or most of the food preparation in their homes. Males and females were almost…


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The Newsfeed

“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

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