5 New Food Trends Earning End-of-Year Buzz

New food trends are still brewing, sweeping social feeds, and capturing Millennials’ and Gen Z’s attention, in the last weeks of 2017…

We’ve covered lot of buzzed about, and Instagrammable, food trends this year, from goth ice cream to lattes poured into avocados (aka avolattes). And of course, foodie favorite avocado toast went from mere trending menu item to an international discussion point in the ongoing debate about Millennial spending. Food fads not only have the power to create cultural touchpoints amongst young consumers, they’re also a topic of endless fascination. Our post on the 10 food trends Millennial foodies want to try most was one of our most clicked of the year, and the list included some of 2017’s most popular food fads/innovations, from sushi burritos and donuts to rainbow foods. But 2017 isn’t over yet.

We’re seeing some new food trends take over social feeds and headlines in the last weeks of the year. Here are five new foodie fads, big and small, sweeping social feeds, making headlines, and earning end-of-year buzz:

1. Fake Meat

Fake meat sales reportedly are soaring, thanks to young consumers. According to Business Insider, young adults and teens are embracing alternatives to meat and seafood, and the sales of plant-based meat are expected to surpass $5 billion by 2020. Gen Z told Ypulse they’re interested in vegan diets, and businesses are cropping up to cater to their plant-based nutrition needs. Impossible Foods is selling a veggie burger that bleeds to college campuses and beloved burger restaurants alike, while New Wave Foods and Ocean Hunger Foods’ seafood alternatives are getting more attention. We’ve followed the rising popularity of The Impossible Burger—a vegetarian burger that bleeds—calling out Impossible as a food pioneer who could change the…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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