5 Facts About The Millennial Vote And The 2012 Election

The time has finally come…Election Day! To mark the occasion, one of our YAB members, Jordan Orris, rounded up some information about the importance of the Millennial vote, young people’s political habits, and what issues affect them the most. She also discusses difficulties among her generation in terms of the election and their uncertainty about the voting process. However, we like Jordan, hope Millennials hit the polls today and make their voices heard!

5 Facts About The Millennial Vote And The 2012 Election

Election1. Platforms are important.

It's obvious that jobs and the economy are key voting issues for the majority of voters, but Millennials are particularly worried about this and have been hit hard by unemployment. In fact, a report from Pew Research Center found that my generation will be the most educated, simply because it is easier to enroll in graduate school than to find work. Moreover, 53% of 18-24-year-olds have moved back in with their parents in the past few years and half of college graduates are either underemployed or unemployed

What's more, social issues are important to Millennials. Huffington Post held a bracket style contest to find out the most important voting issue for Millennials and it’s no surprise that same-sex marriage rights came out on top. Millennials are generally softer on this issue than previous generations, and it's obvious that more Millennials are open to same-sex marriages becoming legalized.

2. There is strength in numbers.

Millennials now represent 25% of eligible voters, surpassing the 65+ voting block by more than 7 million voters. This means my generation plays a larger role in determining our nation's leadership, and the issues that those leaders focus on. 2020 will mark the first election in which all Millennials can vote. In a…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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