5 Facts About The Millennial Vote And The 2012 Election

The time has finally come…Election Day! To mark the occasion, one of our YAB members, Jordan Orris, rounded up some information about the importance of the Millennial vote, young people’s political habits, and what issues affect them the most. She also discusses difficulties among her generation in terms of the election and their uncertainty about the voting process. However, we like Jordan, hope Millennials hit the polls today and make their voices heard!

5 Facts About The Millennial Vote And The 2012 Election

Election1. Platforms are important.

It's obvious that jobs and the economy are key voting issues for the majority of voters, but Millennials are particularly worried about this and have been hit hard by unemployment. In fact, a report from Pew Research Center found that my generation will be the most educated, simply because it is easier to enroll in graduate school than to find work. Moreover, 53% of 18-24-year-olds have moved back in with their parents in the past few years and half of college graduates are either underemployed or unemployed

What's more, social issues are important to Millennials. Huffington Post held a bracket style contest to find out the most important voting issue for Millennials and it’s no surprise that same-sex marriage rights came out on top. Millennials are generally softer on this issue than previous generations, and it's obvious that more Millennials are open to same-sex marriages becoming legalized.

2. There is strength in numbers.

Millennials now represent 25% of eligible voters, surpassing the 65+ voting block by more than 7 million voters. This means my generation plays a larger role in determining our nation's leadership, and the issues that those leaders focus on. 2020 will mark the first election in which all Millennials can vote. In a…

 
 

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The Newsfeed

Quote of the Day: “I follow movie critics/sites on Twitter - this is the best way to find out latest news and upcoming films.”—Male, 23, AL

McDonald’s new ad is brand-free and interactive. In the TV spot starring Mindy Kaling, she never says the brand’s name and no logo appears—though she is wearing a yellow dress in front of a red background. Instead, Kaling asks viewers to go to Google and search "that place where Coke tastes so good" to find out for themselves. Requesting the viewer to take action “play[s] on how teens and twentysomethings use their phones while watching TV, while also acknowledging "how they're discovering information" they trust. The ad has been viewed almost 4 million times since being posted earlier this week. (Inc.MediaPost

Nintendo might have plans to dominate the holidays (again). Last week, the brand announced the discontinuation of the wildly popular NES Classic Edition after very limited availability—news that was not received well by gamers worldwide. But now rumor has it that the brand is working on a SNES Classic Edition that could come in time for Christmas 2017, according to Eurogamer's sources. If their response is any indication, Millennial nostalgia will guarantee a success for the relaunch of the classic console. (Let’s just hope Nintendo makes enough this time.) (WWG)  

“Satisfying videos” are trending, and brands are taking notice. Clips that feature “repetitive tasks, perfect patterns in motion or machinery processes being completed in slow motion, with relaxing music” are providing Millennials and Gen Z an escape from stress—as we explored in our In Their Heads trend. These videos—which include things like paint mixing, slime squeezing, and cake icing—are only getting more popular online: over 265,000 posts on Instagram currently live under the hashtag #satisfyingvideos. Prism TV is one brand capitalizing on the trend, with a promotional video series that shows painters mixing colors together in slow motion. (DIGIDAY

Teens are ushering in a new era of “webrooming.” According to a new Dealspotr survey, 47% of 20-year-olds and younger are using their phones as their primary source for online apparel shopping, compared to 39% of Millennials and 37% of Gen X and Boomers. However, since they are less likely to have digital payment options, they were also the most likely age group to shop in-store, signifying they are using mobile to “reverse showroom” or “webroom.” The survey also found that H&M leads as the most popular retailer for the group, followed by Forever 21. (Yahoo FinanceDealspotr

Beauty brands regularly market to Millennials by speaking to their too-busy, “chicly rushed lifestyles,” but is it the right approach? Newcomers Milk Makeup and Allies of Skin are just a few examples of brands growing their beauty empires by offering simple products that are easy to apply, have multiple uses, and can shorten routines for the busy consumer. But when it comes to beauty, quality may come before convenience, especially for young consumers who enjoy spending time on makeup routines: a Ypulse survey found that 55% of 13-33-year-olds like experimenting with different looks. (Racked

Quote of the Day: “I am passionate about beauty, and I look to Ulta, Sephora, and Bluemercury to learn what news products are out on the market and how to use them.”

—Female, 24, FL

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