4 Trends We Spotted at Beautycon 2019

This weekend, we went trend-spotting at the go-to event for the beauty-obsessed…

Beauty’s biggest event went down in New York this past weekend, and brands, content creators, celebrities, and thousands of young fans were there celebrating their passion for beauty. Beautycon continues to be an industry powerhouse, a mash up of a festival and retail experience that takes place in cities around the world. This was the event’s fifth year in New York City, and it reached sold-out status with a program that featured some of the top brands in the industry, empowering panels, well-known beauty influencers, and beloved music artist, Cardi B. Even teen-favorite brand, Fashion Nova, made a flashy appearance at this year’s event, with a Hollywood-style photo shoot set up for young attendees.

When we spoke with the event’s founder Moj Mahdara in 2017, she told us Beautycon’s appeal is inclusivity: “Beautycon is a community of different but like-minded individuals from all over the world who have come together to celebrate one thing—beauty! Our community is redefining beauty inside and out. We empower our audience by providing a space where everyone is valued and included, can talk about experiences and share.”

We went to join the community, and scope out the latest trends in the beauty space that brands should know about next:

Beauty From Within

This year’s Beautycon proved that beauty is no longer just skin-deep. A host of brands and new products promised results that would go beyond the surface, fulfilling Gen Z and Millennials’ affinity to optimize their self-improvement. Patchology’s tea-infused eye gels, for example, contain ingredients that not only soothe the undereye area but can provide a boost of happiness or promote relaxation through aromatherapy. And speaking of feeling relaxed,…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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