4 Brands Going Zero-Waste For Gen Z & Millennials

From apparel to personal care, indie up-and-comers and big brands alike are cleaning up industries with recyclable alternatives and reusable packaging that appeals to eco-conscious young shoppers…

Young consumers’ interest in helping the environment impacts their purchases. Though their relationship to eco-friendly products is sometimes complicated, they undoubtedly want brands to provide environmentally-friendly products, with half of 13-36-year-olds saying they're more likely to buy a product described as “sustainable,” and 46% of 13-36-year-olds saying they’re more likely to buy a product described as eco-friendly. According to a report from The Shelton Group, nine in ten Millennials are not only more likely to purchase ethical brands but to recommend them to their friends, too.

For these eco-minded young consumers, zero-waste is perhaps the biggest recent buzzword of environmentalism. The plastic straw was a major symbol of this movement last year, with Millennials and Gen Z revolting against plastic by instigating the #StopSucking movement, which aimed to get brands and companies to drop useless plastic straws. Companies as far-reaching as Starbucks, Disney, Hyatt, American Airlines, Alaska Airlines, SeaWorld, and more pledged to ditch the plastic straw in response. As zero-waste remains the cause du jour, it has begun influencing their purchasing decisions, and more brands are making massive changes—beyond straw sacrifices—to get closer to a plastic-free future. Here are four who are going zero-waste in a major way to appeal to young consumers:

Trader Joe’s

In response to an online petition, this beloved grocery brand started 2019 with an announcement that they’ll be making “packaging improvements” that will eliminate more than one million pounds of plastic from their stores.…


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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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