3 Stats That Show How Much Millennials Love The Holidays

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Young consumers are crazy about the holidays. These stats show just how much they love the season and all its trappings—and how brands are feeding their festive obsession…

Millennials could be the biggest holiday spenders this year—and Ypulse’s winter holiday survey found that 77% say they look forward to shopping sales around the holidays (as well as what they’re hoping to get as gifts). But we also looked at their feelings about the holidays beyond shopping. All signals indicate that Millennials not only love the holidays but are perhaps relishing the season on a new level.

From movies to music to holiday-themed…well, everything, young consumers seem to be amping up over-the-top, unabashed celebration. Take holiday-themed bars as just one example: According to Eater, “Kitschy Christmas bars” are popping up in droves, thanks to Instagram. One entrepreneur’s over-the-top pop-up concept, Miracle, has spread from one bar in 2014 to 90 this holiday season; he partners with bars that are willing to “drench their space with Christmas décor”—the more Instagrammable, the better. One bar’s Santa chair side prop became their main attraction, so this year, the bar’s co-owner says they’re bringing in a “7-foot red velvet Santa throne,” adding, “pretty much [every part of the bar] is going be Instagram-y…That’s just how it is now.” No Santa throne is too big for this generation. Millennials have told us that Christmas is their favorite holiday in the past, but these three stats show just how much they’re loving the season—and all the themed media and products it brings:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Over three quarters of 18-36-year-olds like when brands offer holiday-themed packaging/products.

Is there such a thing as too much of a holiday theme? Not according to the majority of young consumers, with 77% of…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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