3 Millennial Wedding Trends You Might Not Believe

They’re definitely not the norm, but these unexpected wedding trends gaining traction with young couples may surprise you…

The wedding industry is getting Millennialized, with 40% of 18-36-year-olds already married and 41% telling us they’ll be attending a wedding this year. With this generation putting their spending power behind weddings and rethinking traditions, we regularly check in on the nuptial trends they’re starting, from weed weddings to surprise ceremonies. While the wedding trends that Millennials are seeing themselves haven’t changed too much from last year (hashtags, rustic themes, barns, and photobooths are staying popular) we’ve noticed a few more unexpected trends on the rise.

Let’s preface this by saying that many old-school wedding traditions are still going strong. White dresses are stilled donned by many, and our most recent wedding survey found that the majority of 18-36-year-olds say printed invitations, rehearsal dinners, and even having a ceremony at a religious venue are still in style. At times, Millennials are keeping up traditions but putting their own spin on them: Vox reports that young couples are still setting up registries, but using them to let their guests know exactly what to order online or to reach crowdfunding goals that one Zola exec says range from honeymoons to new puppies to “a lifetime supply of avocados.”

But there are also some very untraditional new trends being spotted as well. While you won’t see these at every Millennial wedding you attend, or stalk on social media, they’re becoming common enough that they could soon go from surprising to the norm.

Tinder-Themed Weddings

YPulse data shows that 27% of 18-35-year-olds have used a dating app, and those that are making it to matrimony seem to be shirking the stigma that sometimes…


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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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