3 Millennial Wedding Trends You Might Not Believe

They’re definitely not the norm, but these unexpected wedding trends gaining traction with young couples may surprise you…

The wedding industry is getting Millennialized, with 40% of 18-36-year-olds already married and 41% telling us they’ll be attending a wedding this year. With this generation putting their spending power behind weddings and rethinking traditions, we regularly check in on the nuptial trends they’re starting, from weed weddings to surprise ceremonies. While the wedding trends that Millennials are seeing themselves haven’t changed too much from last year (hashtags, rustic themes, barns, and photobooths are staying popular) we’ve noticed a few more unexpected trends on the rise.

Let’s preface this by saying that many old-school wedding traditions are still going strong. White dresses are stilled donned by many, and our most recent wedding survey found that the majority of 18-36-year-olds say printed invitations, rehearsal dinners, and even having a ceremony at a religious venue are still in style. At times, Millennials are keeping up traditions but putting their own spin on them: Vox reports that young couples are still setting up registries, but using them to let their guests know exactly what to order online or to reach crowdfunding goals that one Zola exec says range from honeymoons to new puppies to “a lifetime supply of avocados.”

But there are also some very untraditional new trends being spotted as well. While you won’t see these at every Millennial wedding you attend, or stalk on social media, they’re becoming common enough that they could soon go from surprising to the norm.

Tinder-Themed Weddings

YPulse data shows that 27% of 18-35-year-olds have used a dating app, and those that are making it to matrimony seem to be shirking the stigma that sometimes…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies