3 Millennial Myths Debunked

We hear a lot about Millennials during our daily research, and as we’ve said before, there are a lot of misconceptions and myths out there. From labeling them as slacktivists (not necessarily true) to saying they’re the worst generation in the workplace, there are many stories about Millennials that just don’t hold up when you look a little deeper. Here are three common myths about Millennials that just may not be true:

Myth #1: Hookup Culture Killed Dating! 
Hookup culture is a favorite topic of a certain segment of those writing about Millennials. The common story goes: Millennials (especially those in college) are eschewing relationships to instead hookup with everyone they can, and dating is dead because of the rise of hookups, leaving a generation devoid of intimacy and real relationships. But not so fast! New research has found that hookup culture is probably a myth, and Millennials aren’t having any more sex with more partners than previous generations. (Information which Millennials themselves are probably not surprised to hear.) While Millennials might have different expectations about and definitions of long term relationships in their 20s, their actual behavior doesn’t match up with the “great hookup culture scare” of the past few years.

Myth #2: Young People Can’t Stop Sexting on Snapchat! 
The sexting myth goes hand in hand with the hookup myth, and makes us wonder if older generations just like to think that younger ones are sex-crazed because it’s fun to talk about. Thanks to some well-publicized teen sexting scandals, the conversation around young people and sexting has been one of fear and shock. While we're not downplaying the experiences of some teen sexters as real and sometimes damaging, the phenomena is not exactly what it's often perceived to be. The…

 
 

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Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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