3 Millennial Myths Debunked

We hear a lot about Millennials during our daily research, and as we’ve said before, there are a lot of misconceptions and myths out there. From labeling them as slacktivists (not necessarily true) to saying they’re the worst generation in the workplace, there are many stories about Millennials that just don’t hold up when you look a little deeper. Here are three common myths about Millennials that just may not be true:

Myth #1: Hookup Culture Killed Dating! 
Hookup culture is a favorite topic of a certain segment of those writing about Millennials. The common story goes: Millennials (especially those in college) are eschewing relationships to instead hookup with everyone they can, and dating is dead because of the rise of hookups, leaving a generation devoid of intimacy and real relationships. But not so fast! New research has found that hookup culture is probably a myth, and Millennials aren’t having any more sex with more partners than previous generations. (Information which Millennials themselves are probably not surprised to hear.) While Millennials might have different expectations about and definitions of long term relationships in their 20s, their actual behavior doesn’t match up with the “great hookup culture scare” of the past few years.

Myth #2: Young People Can’t Stop Sexting on Snapchat! 
The sexting myth goes hand in hand with the hookup myth, and makes us wonder if older generations just like to think that younger ones are sex-crazed because it’s fun to talk about. Thanks to some well-publicized teen sexting scandals, the conversation around young people and sexting has been one of fear and shock. While we're not downplaying the experiences of some teen sexters as real and sometimes damaging, the phenomena is not exactly what it's often perceived to be. The…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is YOLO life...Don't be afraid to take a chance, to fail, and then try again.”—Female, 20, NY

Professional Millennials are turning to apps and loved ones for financial advice—but they still aren’t reaching their goals. A study by finance company SoFi found that 25-34-year-olds are most likely to turn to significant others as a resource for money matters, followed by family, then “nobody,” followed by financial advisors. Almost 40% are using apps and digital tools for personal finance a few times a month or more, but despite their efforts, 38.4% say they were less than successful in accomplishing financial goals last year—indicating that they could use more help. (SoFi

Netflix has turned itself into a must-have for TV viewers. Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. Our Binge Effect trend found that 64% of 13-33-year-olds are using Netflix the most for binge-watching content.  (Digital TV Europe

University students in the U.K. value good grades more than privacy. A new study from digital learning platform Kortext found that almost half of students agree they would get better grades if their lecturers were able to track their study habits and progress throughout the year, and a whopping nine out of ten would be happy to let their universities use analytics to track their weekly progress to achieve better marks. Growing up in the digital era has made younger consumers more open to sharing information than previous generations—which we covered in our The Privacy Issue trend. (Forbes)

Millennial-owned businesses are feeling really good about 2017. A recent Yelp survey revealed that the majority of businesses had a good 2016, with 68% saying their business performance met or exceeded their expectations. The majority of Millennial business owners felt the 2016 political climate benefit for their businesses, and they were more likely to say it had a positive effect than older respondents. They’re also expecting 69% more revenue growth than their older counterparts for 2017. (Small Business TrendsYelp)

Sesame Street’s Count von Count is a rare find—children are not hearing many foreign accents in their entertainment. An analysis of kids’ TV shows found that out of 282 characters, only 21 were foreign, and “in terms of personality traits, [the] foreign characters were more bad, aggressive and uncultured than non-foreign characters.” According to a Pew report, second generation immigrants make up 11% of the entire U.S. population, and our Diversity Tipping Point trend, revealed that 52% of 13-33-year-olds don’t feel entertainment media does a good job of representing minority groups. (The Guardian

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

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