3 Millennial Myths Debunked

We hear a lot about Millennials during our daily research, and as we’ve said before, there are a lot of misconceptions and myths out there. From labeling them as slacktivists (not necessarily true) to saying they’re the worst generation in the workplace, there are many stories about Millennials that just don’t hold up when you look a little deeper. Here are three common myths about Millennials that just may not be true:

Myth #1: Hookup Culture Killed Dating! 
Hookup culture is a favorite topic of a certain segment of those writing about Millennials. The common story goes: Millennials (especially those in college) are eschewing relationships to instead hookup with everyone they can, and dating is dead because of the rise of hookups, leaving a generation devoid of intimacy and real relationships. But not so fast! New research has found that hookup culture is probably a myth, and Millennials aren’t having any more sex with more partners than previous generations. (Information which Millennials themselves are probably not surprised to hear.) While Millennials might have different expectations about and definitions of long term relationships in their 20s, their actual behavior doesn’t match up with the “great hookup culture scare” of the past few years.

Myth #2: Young People Can’t Stop Sexting on Snapchat! 
The sexting myth goes hand in hand with the hookup myth, and makes us wonder if older generations just like to think that younger ones are sex-crazed because it’s fun to talk about. Thanks to some well-publicized teen sexting scandals, the conversation around young people and sexting has been one of fear and shock. While we're not downplaying the experiences of some teen sexters as real and sometimes damaging, the phenomena is not exactly what it's often perceived to be. The…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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