3 Big Beauty Trends (Bigger Than Yellow Blush & Pearl Hair)

Makeup fads can appear and disappear faster than you can say “yellow blush” but these larger trends are helping to reshape the beauty industry, and how young consumers view it…

If you spend time on social media, you have likely witnessed the rise and fall of many a beauty fad. In just the last month, we saw the quick ascent of Yellow Blush, which both mystified and enticed beauty fans, and a quickie fascination with Pearl Hair, the latest hair color hashtag trend. Our weekly Viral List frequently includes the latest makeup fad—from feather brows to meme eye art—many of which disappear as quickly as they arrived. At the same time, some of these beauty fads can stick (especially if there are larger reasons behind them) and create huge opportunities for brands. The unicorn trend started in the beauty world, when bloggers and other fans became obsessed with unicorn inspired brushes, products, and palettes. Today it’s still going strong, with Wet N Wild releasing a much-buzzed-about unicorn collection, and the unicorn/fantasy aesthetic stealing the show at the recent BeautyCon in NYC.

Other big Millennial beauty trends are fueling shifts in the industry as well. Take young consumers’ obsession with natural ingredients. While the U.S. beauty market overall grew 2% last year, the natural sector grew 7%, and is only gaining steam. Indie brands started the shift, but major outlets and drug stores are catching on, with everyone from Ulta to CVS stocking up on non-synthetic skincare. Consumers are willing to ante up three times the price for the products, making up in revenue what they lack in shelf life. Sure, Yellow Blush, Feather Brows, and Pearl Hair might not last forever, but some beauty/makeup trends are big enough to have a lasting impact—here are three we’ve got our eye on:

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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