Gerber makes history announcing a boy with down syndrome as 2018’s Gerber Baby, Doritos’ “lady-friendly” chips backfires, selfie kid wins the 2018 Super Bowl, and more stories to keep you up to date on what’s going viral:
2018 Gerber Baby Makes History
This Wednesday, Gerber made history, announcing an 18-month-old boy with down syndrome as its 2018 Spokesbaby. Lucas Warren of Dalton, Georgia was chosen out of more than 140,000 babies in the company’s eighth annual Gerber Baby Photo Search for his “winning smile and joyful expression.” Along with winning $50,000, Warren will “take a front seat” on the brand’s social media channels throughout the year—and based on the internet’s response, many will be happy to see him there. According to his parents, they hope the brand’s choice “will impact everyone, that it will shed a little bit of light on the special needs community, and help more individuals with special needs be accepted.” Inclusive marketing has been desired by Millennials for quite some time now, and it’s especially important to young parents who want to see diversity reflected back to their own children.
Doritos’ “Lady-Friendly” Chips Backfires
Doritos wants to make chips for women—and the Genreless Generation is not having it. In a recent episode of Freakonomics Radio, C.E.O of PepsiCo Indra Nooyi divulged the details behind their plans to create chips more suited for women, based on their findings that “a lot of the young guys eat the chips…and they lick their fingers with great glee…Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously.” “Lady Doritos” started to trend on social media soon after, with many women sarcastically pointing out that instead of equal pay or an end to sex…
