2018’s Gerber Baby Makes History on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Gerber makes history announcing a boy with down syndrome as 2018’s Gerber Baby, Doritos’ “lady-friendly” chips backfires, selfie kid wins the 2018 Super Bowl, and more stories to keep you up to date on what’s going viral:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2018 Gerber Baby Makes History

This Wednesday, Gerber made history, announcing an 18-month-old boy with down syndrome as its 2018 Spokesbaby. Lucas Warren of Dalton, Georgia was chosen out of more than 140,000 babies in the company’s eighth annual Gerber Baby Photo Search for his “winning smile and joyful expression.” Along with winning $50,000, Warren will “take a front seat” on the brand’s social media channels throughout the year—and based on the internet’s response, many will be happy to see him there. According to his parents, they hope the brand’s choice “will impact everyone, that it will shed a little bit of light on the special needs community, and help more individuals with special needs be accepted.” Inclusive marketing has been desired by Millennials for quite some time now, and it’s especially important to young parents who want to see diversity reflected back to their own children.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDoritos’ “Lady-Friendly” Chips Backfires

Doritos wants to make chips for women—and the Genreless Generation is not having it. In a recent episode of Freakonomics Radio, C.E.O of PepsiCo Indra Nooyi divulged the details behind their plans to create chips more suited for women, based on their findings that “a lot of the young guys eat the chips…and they lick their fingers with great glee…Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously.” “Lady Doritos” started to trend on social media soon after, with many women sarcastically pointing out that instead of equal pay or an end to sex…

 
 

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The Newsfeed

“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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