2018’s Gerber Baby Makes History on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Gerber makes history announcing a boy with down syndrome as 2018’s Gerber Baby, Doritos’ “lady-friendly” chips backfires, selfie kid wins the 2018 Super Bowl, and more stories to keep you up to date on what’s going viral:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2018 Gerber Baby Makes History

This Wednesday, Gerber made history, announcing an 18-month-old boy with down syndrome as its 2018 Spokesbaby. Lucas Warren of Dalton, Georgia was chosen out of more than 140,000 babies in the company’s eighth annual Gerber Baby Photo Search for his “winning smile and joyful expression.” Along with winning $50,000, Warren will “take a front seat” on the brand’s social media channels throughout the year—and based on the internet’s response, many will be happy to see him there. According to his parents, they hope the brand’s choice “will impact everyone, that it will shed a little bit of light on the special needs community, and help more individuals with special needs be accepted.” Inclusive marketing has been desired by Millennials for quite some time now, and it’s especially important to young parents who want to see diversity reflected back to their own children.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingDoritos’ “Lady-Friendly” Chips Backfires

Doritos wants to make chips for women—and the Genreless Generation is not having it. In a recent episode of Freakonomics Radio, C.E.O of PepsiCo Indra Nooyi divulged the details behind their plans to create chips more suited for women, based on their findings that “a lot of the young guys eat the chips…and they lick their fingers with great glee…Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously.” “Lady Doritos” started to trend on social media soon after, with many women sarcastically pointing out that instead of equal pay or an end to sex…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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