What magazines are young consumers still reading? We asked 18-36-year-olds to tell us the titles they subscribe to…
This year, we’ve continued to see print magazines adjust to the digital landscape, as more—like Seventeen and Glamour–shut down their monthly print editions. The latter put out their last monthly print issue just last month, as they turn their attention online, only planning to print for special occasions like their Women of the Year awards.
Those magazine mainstays who are continuing to stay in print are experimenting with ways to increase revenue, most often via retail. WWD reports that Cosmopolitan’s October issue teamed up with YouCam to allow readers to virtually try-and-buy beauty products right off the magazine’s pages. New York Magazine recently opened a pop-up store for its shopping vertical, The Strategist—just in time for the holiday shopping season. Others are trying to tackle the digital publishing landscape. This summer, MAD magazine came to Snapchat to reach a new generation of irreverence-loving teens, adding on to the publication’s podcast and Twitch channel. They’re just one of many publications making the shift online—leaving us to wonder, what physical magazine titles are still drawing in young readers?
When we ask 13-36-year-olds what subscriptions they pay for, 13% say a physical magazine subscription—a decrease from last year. But Millennials are (not surprisingly) more likely than Gen Z to say they pay for a subscription. To see what titles are actually still earning their attention in a rapidly shifting industry, our most recent entertainment survey also asked them what magazines they subscribe to or read regularly—and these are their top responses.
*This was an open-end response question to allow us to capture the full range of magazines that…
