13 Reasons Why is Stirring Up Controversy (Again) on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two scenes within Netflix’s 13 Reasons Why are sparking backlash, a mean-spirited tweet is being met with positivity, a Spotify applicant scores a job with the help of a playlist, and more of what’s trending online:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing13 Reasons Why Scenes Spark Backlash

Netflix’s 13 Reasons Why is making headlines this week as backlash mounts regarding two scenes in the recently premiered second season. The teen drama series that tackles topics like suicide, sexual assault, and bullying is no stranger to controversy, which is most likely why every episode within their latest season features trigger warnings and information on mental health resources. But two scenes, one depicting rape and the other a possible school shooting, have fans going on Twitter and Reddit to warn others of the emotional, and possible physical repercussions of watching; they've also prompted The Parents Television Council to ask Netflix to pull the show altogether. Series creator Brian Yorkey has since defended the portrayals, stating: “We believe that talking about it is so much better than silence.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA Mean-Spirited Tweet Goes Viral with Positivity

A mean-spirited tweet directed towards women that compliment other women on the internet is going viral after being met with a wave of positivity. It was on May 17th that @lewisbcfc74 tweeted, “Sick of going through insta and seeing girls commenting on other girls pictures 'look at u!! [crying emoji]' and 'have you seen yourself [heart eyes emoji]' grow up man you don't even know each other.” The tweet has garnered a large response since—over 2,000 comments currently—but maybe not the kind @lewisbcfc74 was expecting. Comments like “Girl you’re one to talk. Look at your skin, GLOWING,” "I can’t deal with how perfect your eyeliner wings are,” and "Everyone commenting positivity in…

 
 

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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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