13 Reasons Why is Stirring Up Controversy (Again) on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two scenes within Netflix’s 13 Reasons Why are sparking backlash, a mean-spirited tweet is being met with positivity, a Spotify applicant scores a job with the help of a playlist, and more of what’s trending online:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing13 Reasons Why Scenes Spark Backlash

Netflix’s 13 Reasons Why is making headlines this week as backlash mounts regarding two scenes in the recently premiered second season. The teen drama series that tackles topics like suicide, sexual assault, and bullying is no stranger to controversy, which is most likely why every episode within their latest season features trigger warnings and information on mental health resources. But two scenes, one depicting rape and the other a possible school shooting, have fans going on Twitter and Reddit to warn others of the emotional, and possible physical repercussions of watching; they've also prompted The Parents Television Council to ask Netflix to pull the show altogether. Series creator Brian Yorkey has since defended the portrayals, stating: “We believe that talking about it is so much better than silence.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA Mean-Spirited Tweet Goes Viral with Positivity

A mean-spirited tweet directed towards women that compliment other women on the internet is going viral after being met with a wave of positivity. It was on May 17th that @lewisbcfc74 tweeted, “Sick of going through insta and seeing girls commenting on other girls pictures 'look at u!! [crying emoji]' and 'have you seen yourself [heart eyes emoji]' grow up man you don't even know each other.” The tweet has garnered a large response since—over 2,000 comments currently—but maybe not the kind @lewisbcfc74 was expecting. Comments like “Girl you’re one to talk. Look at your skin, GLOWING,” "I can’t deal with how perfect your eyeliner wings are,” and "Everyone commenting positivity in…


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Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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