13 Reasons Why is Stirring Up Controversy (Again) on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two scenes within Netflix’s 13 Reasons Why are sparking backlash, a mean-spirited tweet is being met with positivity, a Spotify applicant scores a job with the help of a playlist, and more of what’s trending online:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing13 Reasons Why Scenes Spark Backlash

Netflix’s 13 Reasons Why is making headlines this week as backlash mounts regarding two scenes in the recently premiered second season. The teen drama series that tackles topics like suicide, sexual assault, and bullying is no stranger to controversy, which is most likely why every episode within their latest season features trigger warnings and information on mental health resources. But two scenes, one depicting rape and the other a possible school shooting, have fans going on Twitter and Reddit to warn others of the emotional, and possible physical repercussions of watching; they've also prompted The Parents Television Council to ask Netflix to pull the show altogether. Series creator Brian Yorkey has since defended the portrayals, stating: “We believe that talking about it is so much better than silence.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA Mean-Spirited Tweet Goes Viral with Positivity

A mean-spirited tweet directed towards women that compliment other women on the internet is going viral after being met with a wave of positivity. It was on May 17th that @lewisbcfc74 tweeted, “Sick of going through insta and seeing girls commenting on other girls pictures 'look at u!! [crying emoji]' and 'have you seen yourself [heart eyes emoji]' grow up man you don't even know each other.” The tweet has garnered a large response since—over 2,000 comments currently—but maybe not the kind @lewisbcfc74 was expecting. Comments like “Girl you’re one to talk. Look at your skin, GLOWING,” "I can’t deal with how perfect your eyeliner wings are,” and "Everyone commenting positivity in…


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Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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