13 Reasons Why is Stirring Up Controversy (Again) on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two scenes within Netflix’s 13 Reasons Why are sparking backlash, a mean-spirited tweet is being met with positivity, a Spotify applicant scores a job with the help of a playlist, and more of what’s trending online:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing13 Reasons Why Scenes Spark Backlash

Netflix’s 13 Reasons Why is making headlines this week as backlash mounts regarding two scenes in the recently premiered second season. The teen drama series that tackles topics like suicide, sexual assault, and bullying is no stranger to controversy, which is most likely why every episode within their latest season features trigger warnings and information on mental health resources. But two scenes, one depicting rape and the other a possible school shooting, have fans going on Twitter and Reddit to warn others of the emotional, and possible physical repercussions of watching; they've also prompted The Parents Television Council to ask Netflix to pull the show altogether. Series creator Brian Yorkey has since defended the portrayals, stating: “We believe that talking about it is so much better than silence.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingA Mean-Spirited Tweet Goes Viral with Positivity

A mean-spirited tweet directed towards women that compliment other women on the internet is going viral after being met with a wave of positivity. It was on May 17th that @lewisbcfc74 tweeted, “Sick of going through insta and seeing girls commenting on other girls pictures 'look at u!! [crying emoji]' and 'have you seen yourself [heart eyes emoji]' grow up man you don't even know each other.” The tweet has garnered a large response since—over 2,000 comments currently—but maybe not the kind @lewisbcfc74 was expecting. Comments like “Girl you’re one to talk. Look at your skin, GLOWING,” "I can’t deal with how perfect your eyeliner wings are,” and "Everyone commenting positivity in…


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Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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