12 New TV Shows Millennials & Gen Z Can’t Wait to Watch

What new TV shows on streaming and networks have the best chance of success with Millennials & Gen Z? We asked what shows they’re most excited to watch to find out…

People are watching four hours and 21 minutes of live TV a day on average, according to Nielsen, but primetime premiere week saw an 8% drop year over year in viewing among 18-49-year-olds. Binging is the new normal for watching content, and it might be cutting into ratings as young consumers may be waiting to watch multiple episodes all at once rather than tuning in for a specific single show. In other words, thanks to their viewing habits, it’s harder than ever to gauge what’s going to be a hit with young viewers. But it’s fall TV time, and many shows—online and on networks—are vying to become a hit with the generation. Will any be the next Rick & Morty or Riverdale? In our recent TV and entertainment monthly survey, we asked a slew of questions about their TV behavior (including their current favorite shows right now) and what new shows they’re most excited to watch to find out which series have the most potential.

We listed new shows premiering this season on both networks and streaming services to find out which have the best chance of attracting young viewers. Including streaming service shows has become a necessity as the popularity of SVOD original content has skyrocketed in recent years. Last year, the first time Ypulse included streaming originals in the survey question, the top two shows they were most excited to watch were Netflix originals. The Post-TV Gen’s concept of what words like “show” and “series” mean may be broader than those following more traditional definitions, and they certainly include content created by Netflix, Amazon, and Hulu—even when that content is not released in traditional weekly…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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