12 New TV Shows Millennials & Gen Z Can’t Wait to Watch

What new TV shows on streaming and networks have the best chance of success with Millennials & Gen Z? We asked what shows they’re most excited to watch to find out…

People are watching four hours and 21 minutes of live TV a day on average, according to Nielsen, but primetime premiere week saw an 8% drop year over year in viewing among 18-49-year-olds. Binging is the new normal for watching content, and it might be cutting into ratings as young consumers may be waiting to watch multiple episodes all at once rather than tuning in for a specific single show. In other words, thanks to their viewing habits, it’s harder than ever to gauge what’s going to be a hit with young viewers. But it’s fall TV time, and many shows—online and on networks—are vying to become a hit with the generation. Will any be the next Rick & Morty or Riverdale? In our recent TV and entertainment monthly survey, we asked a slew of questions about their TV behavior (including their current favorite shows right now) and what new shows they’re most excited to watch to find out which series have the most potential.

We listed new shows premiering this season on both networks and streaming services to find out which have the best chance of attracting young viewers. Including streaming service shows has become a necessity as the popularity of SVOD original content has skyrocketed in recent years. Last year, the first time Ypulse included streaming originals in the survey question, the top two shows they were most excited to watch were Netflix originals. The Post-TV Gen’s concept of what words like “show” and “series” mean may be broader than those following more traditional definitions, and they certainly include content created by Netflix, Amazon, and Hulu—even when that content is not released in traditional weekly…

 
 

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The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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