12 New TV Shows Millennials & Gen Z Can’t Wait to Watch

What new TV shows on streaming and networks have the best chance of success with Millennials & Gen Z? We asked what shows they’re most excited to watch to find out…

People are watching four hours and 21 minutes of live TV a day on average, according to Nielsen, but primetime premiere week saw an 8% drop year over year in viewing among 18-49-year-olds. Binging is the new normal for watching content, and it might be cutting into ratings as young consumers may be waiting to watch multiple episodes all at once rather than tuning in for a specific single show. In other words, thanks to their viewing habits, it’s harder than ever to gauge what’s going to be a hit with young viewers. But it’s fall TV time, and many shows—online and on networks—are vying to become a hit with the generation. Will any be the next Rick & Morty or Riverdale? In our recent TV and entertainment monthly survey, we asked a slew of questions about their TV behavior (including their current favorite shows right now) and what new shows they’re most excited to watch to find out which series have the most potential.

We listed new shows premiering this season on both networks and streaming services to find out which have the best chance of attracting young viewers. Including streaming service shows has become a necessity as the popularity of SVOD original content has skyrocketed in recent years. Last year, the first time Ypulse included streaming originals in the survey question, the top two shows they were most excited to watch were Netflix originals. The Post-TV Gen’s concept of what words like “show” and “series” mean may be broader than those following more traditional definitions, and they certainly include content created by Netflix, Amazon, and Hulu—even when that content is not released in traditional weekly…


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The Newsfeed

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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