12 New TV Shows Millennials & Gen Z Can’t Wait to Watch

What new TV shows on streaming and networks have the best chance of success with Millennials & Gen Z? We asked what shows they’re most excited to watch to find out…

People are watching four hours and 21 minutes of live TV a day on average, according to Nielsen, but primetime premiere week saw an 8% drop year over year in viewing among 18-49-year-olds. Binging is the new normal for watching content, and it might be cutting into ratings as young consumers may be waiting to watch multiple episodes all at once rather than tuning in for a specific single show. In other words, thanks to their viewing habits, it’s harder than ever to gauge what’s going to be a hit with young viewers. But it’s fall TV time, and many shows—online and on networks—are vying to become a hit with the generation. Will any be the next Rick & Morty or Riverdale? In our recent TV and entertainment monthly survey, we asked a slew of questions about their TV behavior (including their current favorite shows right now) and what new shows they’re most excited to watch to find out which series have the most potential.

We listed new shows premiering this season on both networks and streaming services to find out which have the best chance of attracting young viewers. Including streaming service shows has become a necessity as the popularity of SVOD original content has skyrocketed in recent years. Last year, the first time Ypulse included streaming originals in the survey question, the top two shows they were most excited to watch were Netflix originals. The Post-TV Gen’s concept of what words like “show” and “series” mean may be broader than those following more traditional definitions, and they certainly include content created by Netflix, Amazon, and Hulu—even when that content is not released in traditional weekly…

 
 

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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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