Pabst Blue Ribbon wants to win Millennials over with their America Dreaming Campaign. The campaign is built around the Diversity Tipping Point generation, showcasing multicultural Millennials who are pursuing their American dreams. Several long-form ads are being released around patriotic holidays, like Memorial Day and the Fourth of July, to appeal to young consumers who favor craft brews over major beer brands. They’ve also set up a hotline for viewers to call and record a voicemail about their own American dreams. (MediaPost)
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