- May 14 2020
ASOS is debuting an AR tool for online shoppers.
ASOS is debuting an AR tool for online shoppers. As young consumers taste in fashion changes during COVID, brands are continuing to find easier ways to connect with them in quarantine and allow them to try outfits from home. The fashion retailer is introducing a Zeekit-developed AR tool which lets young shoppers see simulated views of models wearing the site’s clothing and accessories. The brand will use the technology to digitally fit six models in up to 500 items each week. Since the company can’t currently work in their studios, they have been using flat shot images and product shots from models’ homes. (Mobile Marketer)
- May 01 2020
Remote learning is so tough that some school districts are ending the year early.
Remote learning is so tough that some school districts are ending the year. Schools have struggled to launch remote learning for more than 50 million children across the country, and some states, including In Georgia, Texas, Washington D.C., have made the decision to end the year early rather than continue. Students not having the appropriate devices or internet access, technical difficulties, and limited help from parents are just some of the issues that are being encountered. Feelings of isolation and depression are also contributing to students’ inability to concentrate and do schoolwork, and all of these issues have raised concerns about inequity in the educational system. (WSJ, The Verge)
- Apr 30 2020
The COVID crisis has pushed brands to connect digitally.
The COVID crisis has pushed brands to connect digitally. With retail locations still closed, brands have pivoted quickly to emphasizing mobile technology and digital appointments to keep their businesses running. Sarah Akram Skincare offers virtual consultations to clients using Instagram Live for assessments, while shapewear brand Shapermint has shifted to virtual interactions with customers by live streaming home exercises, yoga sessions, meditations, and tips on working from home while taking care of kids. It’s likely that because of the pandemic retailers are “now going to adopt mobile technology at a faster pace than before.” (Marketing Dive)
- Apr 08 2020
Screen time for kids is getting families through quarantine.
Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)
- Apr 08 2020
Brands are pivoting to building communities online during the COVID-19 crisis.
Brands are pivoting to building communities online during the COVID-19 crisis. With consumers fueling the growth of digital services like Houseparty, Pokémon Go, and Facebook Groups during quarantine, brands are following their example and going “where fans are headed.” Chipotle’s virtual Zoom lunches are reportedly earning 500 million daily impressions, and Frito-Lay created an exclusive “invite-only” fan club for chip enthusiasts. YPulse’s special report on marketing during COVID found that over a quarter of 13-39-year-olds appreciate brands providing tools or virtual events to help them feel connected to others. (Marketing Dive, Adweek)
- Mar 20 2020
Teachers are turning to apps while figuring out the hurdles of remote education.
Teachers are turning to apps while figuring out the hurdles of remote education. As more students across the country transition into online learning, administrators and educators are exploring the best services that work for them. Some schools are choosing to broadcast educational activities through their district’s TV channels, social media accounts, and websites. Others are using startups like Seesaw or Google Classroom and Zoom—and some of the companies that own these apps are offering their services for free or discounted to make them more accessible to families. Meanwhile, parents are struggling to homeschool their children, with many trying to work from home simultaneously. (WSJ, Boston Globe)
- Mar 19 2020
Zoom is Gen Z’s new hangout spot during social distancing.
Zoom is Gen Z’s new hangout spot during social distancing. Over the weekend, nearly 600,000 people downloaded the remote conferencing service, and on Monday it became the top free iOS app in the App Store. In the midst of a pandemic it’s where a lot of employees and students are finding themselves for meetings and classes, but it’s also where some young people are hosting virtual happy hours, birthday parties, and game nights. It’s even found its way to TikTok—with many users creating videos of “Zoom hacks” and tips. As one college student joked, “We finally figured out what the Z stands for in Gen Z.” Zoom is just one of the apps booming thanks to quarantines. (NYTimes)
- Mar 18 2020
YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis.
YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis. As movie theaters shut down worldwide and people find themselves stuck indoors amid a pandemic, families are hunting for online video content to keep their children (and themselves) entertained. According to insights platform Aux Mode, views on YouTube jumped 50% in January and jumped another 50% in February—growth “like nothing [they’ve] ever seen before.” They found that full-length movies saw the most growth, and predict the shift could have a lasting impact on the industry. YPulse’s Growing Up YouTube trend research found that movies are the type of content Gen Z viewers up watching—and 55% of 13-to-18-year-olds were already watching YouTube more than once a day before the crisis began. (Kidscreen)
- Mar 12 2020
Half of young consumers “don’t know how they’d get through life” without video.
Half of young consumers “don’t know how they’d get through life” without video.According to a Google survey, video is an important part of Gen Z and Millennials’ life with 78% of respondents saying they had watched YouTube in the last 24 hours. This generation of viewers grew up on YouTube, after all. Wanting to relax and unwind is the top reason they’re watching content on the site, but learning something or exploring their interests are also draws. YPulse’s trend research found that music, comedy, and how-tos are the top three types of videos that young YouTube viewers consume. (Mobile Marketer)
- Mar 12 2020
Millennials thought there would be flying cars by now—but they still value owning a regular one.
Millennials thought there would be flying cars by now—but they still value owning a regular one. According to Cars.com study, 87% of Millennials value owning a car, just as much as Xers and almost as much as Boomers. They’re also almost twice as likely as older consumers to shop for and buy their car entirely online. Still, the industry hasn’t quite met their expectations for innovation: 43% of Millennials believed there would be flying cars by now. In the next ten years, over half expect fully self-driving vehicles to be a reality, while 46% want more alternative fuel sources. (Yahoo! Finance)