- Aug 03 2020
Bumble and BABE Wine are teaming up to cover the moving costs for pandemic breakups.
Bumble and BABE Wine are teaming up to cover the moving costs for pandemic breakups. YPulse’s After Corona trend research found that in early May, 10% of 24-34-year-olds had ended a relationship during quarantine—a stat that has likely only grown over time. For those couples breaking up during the pandemic, Bumble and BABE Wine have got their backs. The wine brand and women-first dating app launched a social media campaign announcing that they will pay for the moving costs for young people living with an ex during COVID. To win, Instagram users are asked to tag themselves on the “moving on” post on BABE’s @drinkbabe account. The brand will choose five winners who look like they’re “turning their breakup in a glow up.” For the campaign, the “mock moving company” B&B Movers is promoting services like moving furniture, “removing all traces from an ex from a smartphone,” and tailoring Bumble profiles to “get back into the dating scene.” (Mobile Marketer)
- Jul 31 2020
The Weeknd is hosting a virtual concert on TikTok.
The Weeknd is hosting a virtual concert on TikTok. Since the start of the pandemic, musicians have been reaching fans through livestream and virtual performances—like Travis Scott’s successful concert on Fortnite. Now TikTok is hosting their own virtual music extravaganza. Next month, The Weeknd will be performing songs from his After Hours album—including “Blinding Lights,” which has been turned into a dance challenge on the app in recent months and dubbed the song of the summer by young people. The singer will be “represented” by a digital avatar and users will be able to interact with him in what is expected to be an immersive “cross reality experience.” And in an effort to continue supporting Black Lives Matter, the platform says the show will be raising money for the Equal Justice Initiative. (Variety, The Verge)
- Jul 30 2020
Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit.
Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit. Streetwear resale brands like GOAT and apps like Bopdrop have been working hard to be seen by young consumers on TikTok. GOAT has nearly half a million followers and regularly collaborates with popular creators like Michael Pelchat and Tony Lopez, both of whom have millions of followers of their own. Meanwhile, StockX has more than 60,000 followers thanks to product showcases and tutorials on the app. And when Stadium Goods joined the platform in November, they started posting content and instantly saw “positive results” in their audience growth and engagement, amassing more than 50,000 followers in just a few months. While bigger brands like Nike, Adidas, Champion, and Louis Vuitton have made accounts, they have a much smaller presence, and aren’t utilizing the app as much as they could. (Glossy)
- Jul 30 2020
The pandemic has increased loneliness among Gen Z, but teens are finding ways to support each other.
The pandemic has increased loneliness among Gen Z, but teens are finding ways to support each other. According to a study from the Rox Institute for Research & Training, 78% of fifth through eighth grade girls feel more lonely and isolated since the pandemic began, and the same is true for older teens. The report found that a third of 10-14-year-old girls are spending four or more hours a day on social media—primarily on apps like TikTok, Snapchat, and Instagram. According to experts, all that time on social media is “contributing to loneliness.” And while some brands have already stepped up to address mental health, some teens are taking matters into their own hands by creating resources to support their constituents. A group of California-based high schoolers created “Teenager Therapy,” a podcast to chat about their daily lives and it’s become a “lifeline” for students. (WSJ, NYTimes)
- Jul 29 2020
Instagram and Triller are luring in TikTok influencers with money.
Instagram and Triller are luring in TikTok influencers with money. We told you how Instagram is the top app young users would flock to if TikTok were banned in the U.S.—and the company is certainly not wasting any time when it comes to bringing in talent. The app has reportedly been offering “hundreds of thousands of dollars” to a “diverse range” of TikTok influencers in countries where their “TikTok copycat” Reels is being tested, including in the U.S. ahead of its expected rollout next month. Meanwhile, former Sway House members Josh Richards, Griffin Johnson, and Noah Beck have left TikTok over “privacy concerns” to join rival app Triller’s executive team. (WSJ, Business Insider, Tubefilter)
- Jul 28 2020
Young consumers are increasingly turning to Instagram as their news source.
Young consumers are increasingly turning to Instagram as their news source. YPulse data shows that Gen Z is outpacing Millennials when it comes to using social media to get their news, and they’re fuelling the use of Instagram as a news source. According to a Reuters survey, over a quarter for 18-24-year-olds in the U.S. reported using Instagram to access news in the last week compared to 17% who still use newspapers. Nineteen percent turn to Snapchat for news, while only 6% turn to TikTok. Since the start of the pandemic and protests, Instagram has been increasingly becoming a place for young users to get news for information about demonstrations and related events, police actions, and stay-at-home orders. (The Guardian)
- Jul 24 2020
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform.
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform. While personal fundraisers have existed on Facebook for the last three years, the company is bringing a similar function to Instagram after raising millions of dollars for COVID and racial justice causes. To use it, Instagram users can edit their profile, click “Add Fundraiser,” and select “Raise Money.” From there, they’ll be able to choose everything from an image to a fundraiser category and can add any details about why they’re raising money for the chosen cause. As young consumers continue to change activism, our causes and charity survey found that 59% of 13-39-year-olds donated to a charitable organization in the past year. (Adweek, TechCrunch)
- Jul 24 2020
Young activists are planning protests from home and building a movement for causes they care about.
Young activists are planning protests from home and building a movement for causes they care about. Even in the middle of a pandemic, young activists are protesting in-person and digitally to raise awareness for social issues that matter for them. YPulse’s Views on America report found that 68% of 13-18-year-olds have participated in Black Lives Matters protests or awareness—and across major cities, young people are the ones leading and organizing those events. Teens and twentysomethings are founding groups creating meaningful change. Freedom March NYC, a “nonviolent-protest movement” focused on reforming the criminal justice system and mobilizing young people to vote in the upcoming election was created by three young women. Zero Hour, a climate change activism movement, was founded and run by a teen still in high school. (NYMag, NYTimes)
- Jul 23 2020
More kids are playing Roblox and they just launched a Fortnite-esque virtual party feature.
More kids are playing Roblox and they just launched a Fortnite-esque virtual party feature. During COVID, Fortnite has transformed into even more of a social platform as well as an entertainment venue for virtual concerts—and Roblox is right behind them. According to Roblox Corporation, over half of kids and teens in the U.S. under 16-years-old have been playing the game. Now, they’re launching “Party Place,” a private space where players can host virtual birthday parties and social gatherings. Unlike Fortnite’s Party Royale mode, which is open to the public, the Roblox feature serves as a specific venue for users to host their own events, providing more privacy for young players. (The Verge, TechCrunch)
- Jul 22 2020
Thanks to social media, Gen Z is “revolutionizing” activism.
Thanks to social media, Gen Z is “revolutionizing” activism. From moving strikes online to making hashtags matter, Gen Z and Millennials have changed activism—and they’re showing no signs of slowing down anytime soon. Around the world, young people are filling their TikTok, Instagram, Snapchat, and Twitter feeds with content to bring awareness to social issues happening in their own communities. In Syria, some teens are posting videos to highlight the ongoing civil war happening in the country, while those in the U.S. have utilized the same platforms to talk about the Flint water crisis and Black Lives Matter. (CBS News)