- May 27 2020
Disney just launched an animation series to help kids relax.
Disney just launched an animation series to help kids relax. Their new Zenimation Disney+ series is a collection of shorts that loops animation from popular films like Aladdin, Beauty and the Beast, Moana and Frozen 2 with soothing sound effects. With video categories like “Water,” “Nature,” “Cityscapes,” the content is meant to relax and soothe during a tough time, joining the rising entertainment trend of meditation and mindfulness content for kids. (TNW)
- May 27 2020
Quarantunes is a celebrity-filled “invite-only” Zoom party.
Quarantunes is a celebrity-filled “invite-only” Zoom party. For the first time in its 98-year history, the iconic music venue Hollywood Bowl was forced to close for the summer due to COVID. But Richard Weitz, a partner from talent agency WME, and his 17-year-old daughter found a way for it to thrive virtually: by starting Quarantunes—a semi-weekly, “invite-only” Zoom concert series featuring remote in-home performances from artists like Seal, The Killers, and Gen Z favorite Billie Eilish. The father-daughter duo have been hosting the live series from the empty amphitheater to benefit the Youth Orchestra Los Angeles and No Kid Hungry, raising $3 million so far. (People)
- May 26 2020
Big concerts will likely not return until 2021.
Big concerts will likely not return until 2021. YPulse found that once social distancing is over, Gen Z and Millennials are eager to return to attending live events (with caution), but they might have to wait until 2021. In the short term, venues will likely be putting on smaller theater shows with reduced audiences or hosting drive-in concerts, and many will have to continue relying on paid livestreams and virtual concerts. However, when big concerts do eventually return, temperature checks, packaged food instead of concession stands, touchless ordering, and hand sanitizer stations could be “the new norm.” (WSJ)
- May 26 2020
Meditation content for kids is growing during the pandemic.
Meditation content for kids is growing during the pandemic. According to Statista, the overall U.S. meditation market has been growing and is projected to reach more than $2 billion by 2022. During COVID, brands have stepped up to support Gen Z and Millennials’ mental health, and many kids’ media companies, like Sesame Workshop, BBC, and Capacitor, have started developing mindfulness content aimed at even younger consumers. BBC launched Your Mindful Garden, its “first-ever meditation-focused app for kids” that features tips, games, and animated videos to help kids destress. Meanwhile, Capacitor has partnered with YouTube channel Cosmic Kids for an in-development series. (Kidscreen)
- May 22 2020
YouTube phenom Cocomelon has surpassed 1 billion weekly views and they’re heading to Netflix.
YouTube phenom Cocomelon has surpassed 1 billion weekly views and they’re heading to Netflix. The next generation is being raised on YouTube, and Cocomelon is now the most popular kids’ channel. The nursery rhymes channel is the most subscribed-to channel in the U.S. with 82 million users and it’s the first YouTube channel in history to reach 1 billion views within a week. The new data means that Cocomelon is accruing around 143 million views per day, 5.9 million views per hour, and more than 1,600 views per second. Now, it appears the channel is getting their own series on Netflix, which will be airing on the streaming service on June 1st. (Insider, MarketWatch)
- May 15 2020
Virtual princess parties have become a “lifeline” for quarantined families.
Virtual princess parties have become a “lifeline” for quarantined families. With most of Disney’s theme parks shut down and kids being forced to celebrate birthday parties at home, parents are scrambling to find ways to keep them entertained and still make those moments memorable. Party entertainment businesses like Princess & Me Parties, EverAfter, and FairyTaled have recently emerged as “a lifeline” for parents and children during quarantine. Prior to the pandemic, some of these companies usually served parties by bringing in “princesses” to sing and dance, do face painting, and physically interact with children. But when stay-at-home orders resulted in a slew of cancellations, the brands pivoted to digital and began hosting virtual parties on platforms like Zoom. (Refinery29)
- May 14 2020
Spotify is showing how music unites users, adding new features that will allow them to “listen together.”
Spotify is showing how music unites users, adding new features that will allow them to “listen together.” The music streaming giant reports that total monthly users jumped 31% this quarter compared to 2019, as people turn to music for comfort during quarantine. Now they’re finding ways for those users to feel less alone, adding “Group Sessions,” a new tool for Premium users that allows them to deejay and listen to music with people nearby by sharing a scannable Spotify Code. They’ve also unveiled a “Listening Together” campaign featuring a microsite to help people “visualize those connections in real time,” showing how 30,000 people worldwide could be listening to the same song at any given second. (The Verge, Mobile Marketer)
- May 12 2020
Netflix is getting into interactive comedy.
Netflix is getting into interactive comedy. The service debuted their first major interactive programming with Black Mirror: Bandersnatch last year. Now, they’re shifting their choose-your-own-adventure storytelling from horror to comedy with a new Unbreakable Kimmy Schmidt movie-length special episode. Viewers will get the opportunity to pick which gown Kimmy will wear during her wedding and make other character and plot choices by tapping their remote controls or touch screens. YPulse’s COVID-19 special report on entertainment found that Netflix is one of the top streaming services young consumers are using during the pandemic, while comedy and uplifting content is what they’re turning to for comfort. (THR, WSJ)
- May 11 2020
Twitch is about to launch their own reality shows.
Twitch is about to launch their own reality shows. The live gaming service already has a lineup of original series, like the popular dating and talk show The Rajj Show and podcast Dropped Frames, which focuses on life as a full-time streamer. Now, to “take advantage of the fact that its audiences are bigger than ever,” they’re funding a slate of unscripted series like game shows, dating shows, music and talk shows. The platform plans to spend $50,000 and $250,000 a week on four to 10 hours worth of new content, betting their new programming will “lure new talent” beyond just gamers. (The Verge, Bloomberg)
- May 04 2020
As TV evolves during lockdown, Netflix, news consumption, and old classics are popular.
As TV evolves during lockdown, Netflix, news consumption, and old classics are popular. With young viewers’ media consumption impacted by the pandemic, TV viewing has continued to evolve in the last two months. According to Nielsen, average viewership logged 40 hours of TV time during mid-March. During those weeks, cable news, and shows like Law & Order and The Golden Girls saw 11 million hours of viewing on Hulu as viewers turned to “comfort viewing.” According to iSpot, sports-watching homes watched more morning talk shows, movies, children’s programming, classic games, and ESPN’s The Last Dance. However, streaming services like Netflix are preparing for the chances their service could potentially take a hit in the coming months as post-pandemic, “people will not want to do anything that reminds them of this time.” (NYTimes, Ad Age)